Infinty Ward

Business gets smart, video game style

January 20, 2010: 10:00 AM ET

Business Intelligence software is more like interactive gaming than you'd think.

By Wayne Morris, CEO, myDIALS.

Morris: New tools can take businesses to the next level. Photo: myDIALS.

Decision making in business should be easier than ever: Next generation business intelligence software gives everyone from entry-level employees to CEOs the ability to make important decisions from data that is clean, current, easy to access and, most importantly, interactive.

(We've come a long way from traditional intelligence solutions that relied on historical data that only statisticians and corporate analysts saw.)

At its heart, business intelligence software is a lot like an interactive video game, only instead of racking up points or getting to the finish line, the user of intelligence software "wins" when the software produces breakthrough data that can lead to actionable results. More

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