Back-to-school sales and a refreshed desktop line may have pushed it over the edge
The iPad's been getting a lot more buzz lately, but Apple's (AAPL) computer line is still the company's No. 2 source of revenue (after the iPhone) -- a point likely to be driven home again when Apple reports its fiscal fourth quarter earnings next Monday.
How's the Mac doing? Unit sales, which stalled in Q2 as customers waited MOREPhilip Elmer-DeWitt - Oct 11, 2010 6:30 AM ET
Shortages of iMacs and Mac Pros signaled long overdue product updates
[UPDATE: Apple, as expected, released new iMacs and Mac Pros Tuesday. The iMacs start at $1,199. The Pros start at $2,499 and can be configured with up to 12 processing cores. Press releases, with specs, here and here.
There's also a new $999 27-inch Cinema Display (specs) and a $69 wireless multi-touch trackpad accessory for desktop Macs.
Last -- and least MOREPhilip Elmer-DeWitt - Jul 27, 2010 8:16 AM ET
Macworld Expo proves it can attract a crowd -- and some cool technology -- without Apple
IDG World Expo's publicists declined to issue an attendee count beyond the 30,000 people it claimed had pre-registered for Macworld Expo 2010, the first in 25 years without Apple's (AAPL) support or participation.
But judging from the bustling crowds on the show floor, in the feature presentations and in the hallways of San Francisco's Moscone North MOREPhilip Elmer-DeWitt - Feb 11, 2010 9:05 PM ET
Kaufman's chief Apple analyst sees strength in all three major product lines
In a note to clients posted Wednesday morning, Kaufman Bros.' Shaw Wu gave three reasons for raising his Apple (AAPL) price target to $253 from $235.
Record-setting iPhone shipments. Wu's 9.5 million estimate is 700,000 higher that the Street's consensus of 8.8 million and only 600,000 below Research in Motion's (RIMM) best-ever BlackBerry quarter.
"Strong momentum" in the Mac product line driven MORE
Some computer wishes seem to have come true this holiday season
Last time we looked -- on the eve of Cyber Monday -- there was a conspicuous discrepancy in Amazon's (AMZN) computer department between the "Most Wished For" and "Most Gifted" machines. Customers may have been hoping for Apples (AAPL), but it looked like they were getting Toshibas, Acers and Hewlett Packards (HPQ) instead.
One month later, on Christmas morning, that discrepancy MOREPhilip Elmer-DeWitt - Dec 25, 2009 7:02 AM ET
Apple blames high demand. Early buyers point to nettlesome production problems.
"The new iMac has been a huge hit and we are working hard to fulfill orders as quickly as possible."
That's the official line Apple (AAPL) public relations is putting out to explain delays that have pushed shipments of the new 27-inch iMacs past Christmas. And indeed, sales of Apple's desktop computers in October and November were up 74% from the MOREPhilip Elmer-DeWitt - Dec 15, 2009 8:06 AM ET
Ben Baer, Senior Producer - Nov 5, 2009 3:45 PM ET
Meet the creative director who named a generation of Apple products
The TBWA\Chiat\Day creative team was horrified in 1998 when Steve Jobs pulled back a cloth and revealed the bulbous teardrop that came to be known as the Bondi-Blue iMac.
But then Jobs wasn't so crazy at first about the name they proposed for it.
No one had ever seen anything like the new computer, veteran creative director Ken Segall tells Cult of MOREPhilip Elmer-DeWitt - Nov 4, 2009 1:47 PM ET
Apple's (AAPL) surprise announcement Tuesday of four new or updated product lines -- iMac, MacBook, Mac mini and a touch-sensitive "Magic Mouse" -- does at least three things:
Builds on the momentum created by the blowout earnings announced Monday
Gives customers a reason to reconsider Apple's desktop machines
Keeps the press from writing about Microsoft's (MSFT) Windows 7 -- set for release Thursday -- for at least another day.
The second point was underscored MOREPhilip Elmer-DeWitt - Oct 20, 2009 2:39 PM ET
The rumors of a flurry of new machines were true
UPDATE: Apple's online store came back online shortly before 1 p.m. Eastern with new iMacs, a new MacBook, a new Mac mini and a new "Magic" Mouse (the Mighty Mouse having run into trademark problems). The products are displayed on the reconfigured website and described in a series of press releases:
The new iMacs
The new MacBook
The new Magic Mouse
Apple's website describes a MOREPhilip Elmer-DeWitt - Oct 20, 2009 10:21 AM ET
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