Ten days after it aired the first Siri ad, the company launched three more
The focus, as usual with Apple (AAPL), is on the product and what it can do for you.
Via 9to5Mac.Philip Elmer-DeWitt - Oct 31, 2011 8:03 AM ET
Apple's latest gadget sets a new launch weekend record
Apple (AAPL) announced Monday that it sold more than 4 million iPhone 4S units between 8 a.m. Friday and 12 midnight Sunday.
That's 135% better than the launch of the iPhone 4 in June 2010, and better than any analyst had predicted. The average estimate among the few who had ventured a guess was a little over 3 million.
In our poll of 4,300 MOREPhilip Elmer-DeWitt - Oct 17, 2011 10:18 AM ET
A taste of what the early users had to say. Spoiler: They loved it.
Apple must have handed out a lot of pre-release units at the "Let's Talk iPhone" press event last week. I counted at least a dozen hands-on reviews Wednesday morning. A sampling:The Wall Street Journal's Walt Mossberg: The iPhone Finds Its Voice. The iPhone 4S is one of Apple's less dramatic updates, but, when combined with the Siri, iOS MORE Philip Elmer-DeWitt - Oct 12, 2011 5:45 AM ET
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* The initial crop of iPhone 4S reviews are out, and while the smartphone's chassis might look virtually identical to its predecessor, the upgraded components -- a dual-core processor, 8-megapixel camera, among them -- and brand spanking new software (hello, Siri) are enough to make the phone another successful Apple (AAPL) MOREJP Mangalindan, Writer - Oct 12, 2011 3:30 AM ET
For those who couldn't be there live, Apple (AAPL) has put the Oct. 4 iPhone 4S event online.
Much of the 97-minute video is spent recapping iOS 5 and iCloud features that were announced at WWDC in June.
But the thing is worth watching if only for Scott Forstall's demo of Siri, Apple's new voice-activated personal assistant. The fun starts around the 73 minute mark.
Click here to get the streaming video. QuickTime MOREPhilip Elmer-DeWitt - Oct 4, 2011 6:41 PM ET
In the transition to iCloud, which goes live next week, MobileMe is breaking down
Having trouble reading your e-mail? According to Apple's (AAPL) official system status page, 25% of MobileMe clients were unable to get their mail Friday morning. Untold others couldn't access their MobileMe applications or use Find My iPhone.
It's like an advertisement for Google's (GOOG) cloud services.
But it could be worse. A few hours earlier, according to MacRumors, MobileMe MOREPhilip Elmer-DeWitt - Sep 30, 2011 5:50 AM ET
"Let me describe the world I live in"
Steve Jobs got a lot off his chest in his Q&A session with developers at WWDC 1997 -- the first after he returned to Apple (AAPL) from his years in the desert at NeXT.
We've dipped once before into the 70-minute video (available here) to highlight his remarks about Wall Street and the press. (See The stock will take care of itself.)
But there's lots MOREPhilip Elmer-DeWitt - Sep 24, 2011 5:41 AM ET
Without hype or fanfare, Steve Jobs has been quietly making sure his beloved company is built to last.
FORTUNE -- The last time Apple chairman Steve Jobs appeared in public before resigning as chief executive in late August was not at one of Apple's meticulously choreographed product launches. It took place in the unremarkable chambers of the Cupertino City Council, where Jobs made an unannounced appearance in June to unveil plans MOREMiguel Helft, senior writer - Sep 8, 2011 5:00 AM ET
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* A beta version of iTunes Match became available last night, and while only developers can currently get at it, the limited software release sheds more light on what the service will be like once it officially rolls out this fall. For the $25 annual fee, music can MOREJP Mangalindan, Writer - Aug 30, 2011 4:28 AM ET
Using iPhone 4 parts and less memory, Apple might bring the subsidized cost to $0.00
There's been much speculation over the past year about the possibility of Apple (AAPL) shipping a lower-cost phone to compete in markets where the top-of-the-line iPhones have proved too expensive.
Writing in Apple'N'Apps Thursday, Trevor Sheridan -- a writer whose track record we can't vouch for -- offers what nonetheless seems like a plausible scenario.
Citing three unnamed MOREPhilip Elmer-DeWitt - Aug 11, 2011 9:54 AM ET
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