FORTUNE -- "Once Steve decided he wanted to pursue the e-bookstore, he got more and more excited."
That was Apple (AAPL) senior vice president Eddy Cue, the alleged "ringmaster" of the conspiracy to raise e-book prices at the heart of U.S.A. v. Apple, being steered toward the end of his cross examination to talk about Steve Jobs.
Cue had testified last week that he was under extra pressure to sign publishers up for Apple's iBookstore in 2010 because Steve was nearing the end of his life, and this was a project he cared a lot about.
When Cue returned to the stand on Monday, Orin Synder, Apple's chief counsel, did his best to exploit the pathos.
Before playing the video above, he had Cue describe how Jobs was "excited, pumped up, engaged" by the project, and how his fingerprints were all over it.
"It meant a lot to him," Cue said. "Steve grew up in the 60s, during John and Robert Kennedy's time. He followed Edward's career."
Dead Kennedys. Dead Jobs. Cue the video.
When it was over, Larry Buterman, one of the DOJ's co-counsels, pointed out in his re-cross that the digital version of "True Compass" that Jobs bought on the iBookstore that day for $14.99 was still available on Amazon for $9.99.
Between WWDC and the e-book antitrust trial, Apple's digital dealmaker has a busy week.
FORTUNE -- If the trade press reports are true, Eddy Cue will take the stage Monday at Apple's World Wide Developers Conference in San Francisco to introduce a new music streaming service that reporters have dubbed -- probably with good reason -- iRadio.
Three days later, Cue is scheduled to appear in a Manhattan federal court as the star witness MOREPhilip Elmer-DeWitt - Jun 9, 2013 6:57 AM ET
Remarks made after the iPad introduction are now evidence in the Apple antitrust trial.
FORTUNE -- Long-time Apple (AAPL) watchers will remember this golden oldie from 2010.
Steve Jobs had just wrapped up his Jan. 27 introduction of the iPad and iBookstore when the Wall Street Journal's Walt Mossberg got his ear in the post-keynote press scrum.
Why, Mossberg asked Jobs, would anyone buy an e-book from Apple for $14.99 when they could buy MOREPhilip Elmer-DeWitt - Jun 5, 2013 1:56 PM ET
Telegraphing an alleged price-fixing conspiracy 2 years before the DOJ caught up to it
FORTUNE -- Paid Content's Laura Hazard Owen, combing through documents newly unredacted in the states' (as opposed to the U.S. Department of Justice's) antitrust complaint against Apple (AAPL) and five book publishers, uncovered a gem: a blunt Steve Jobs e-mail that basically hands the attorneys general their price-fixing case.
In a note to a publishing executive nervous about MOREPhilip Elmer-DeWitt - May 15, 2012 7:18 AM ET
Cupertino breaks its silence, laying out its legal defense in four sentences
The company's response to US v. Apple Inc. et al., when it came Thursday evening, was as succinct and carefully crafted as any Apple (AAPL) marketing slogan.
What the Department of Justice characterized as a "per se violation" of the Sherman Antitrust Act, Apple is going to paint as an act of liberation.
We got our copy the company's four-sentence response to MOREPhilip Elmer-DeWitt - Apr 13, 2012 6:13 AM ET
Shares opened higher, despite news the company may have stepped in legal quicksand
Having Justice Department lawyers around, veteran tech watcher Dana Blankenhorn reminds us in a Seeking Alpha post this morning, "is bad for any company. Especially antitrust lawyers. Especially tech companies."
"Every tech company the Justice Department has ever gone after -- IBM (IBM), the former AT&T (T), and (most especially) Microsoft (MSFT) can attest to this fact. All were transformed and MOREPhilip Elmer-DeWitt - Apr 11, 2012 11:20 AM ET
The settlement the Justice Department is seeking could shutter the iBookstore
Reuters and Bloomberg have both reported -- citing a pair of unnamed sources -- that Apple (AAPL) and one or two major publishers are preparing to get sued for antitrust violations, perhaps as early as today.
Three of the five publishers accused of colluding with Apple to fix the prices of e-books have reportedly accepted deals offered by the European Commission and MOREPhilip Elmer-DeWitt - Apr 11, 2012 7:12 AM ET
An impressive start, but how many of those 350,000 downloads were freebies?
Apple (AAPL) certainly got the attention of educators and the educational publishing community with the iPad textbook initiative it announced last Thursday. And no wonder. It's been a long time since anybody lavished that kind of attention and glitz on what has traditionally been an unglamorous -- albeit highly profitable -- corner of the book industry.
The first measure of MOREPhilip Elmer-DeWitt - Jan 23, 2012 3:08 PM ET
What if Apple turned the iPad into an easy-to-use front end for real-time financial data?
News Corp. (NWS), a ship that leaks from the top, reports through AllThingsD that Apple (AAPL) has scheduled "an important — but not large-scale" New York City event in late January headlined by Eddy Cue, Apple's senior vice president for Internet software and services.
I'm having a hard time getting as excited about this as Kara Swisher seems MOREPhilip Elmer-DeWitt - Jan 3, 2012 6:52 AM ET
The antitrust probe dates back to a deal Steve Jobs cut with five publishers in Jan. 2010
The language of the European Commission's press release Tuesday announcing the start of a formal antitrust investigation of Apple (AAPL) and five major book publishers doesn't address the obvious question: If Amazon (AMZN) is the 500-lbs. gorilla in the e-book trade, why has Apple's much smaller iBookstore been targeted?
The answer lies in a deal MOREPhilip Elmer-DeWitt - Dec 6, 2011 8:13 AM ET
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