A deep dive into how -- and why -- Apple keeps its secrets
The excerpt, posted Wednesday, starts like this:
Apple employees know something big is afoot when the carpenters appear in their office building. New walls are quickly erected. Doors are added and new security protocols put into place. Windows that once were transparent are now frosted. Other rooms have no windows at all. They are called lockdown rooms: No information goes in or out without a reason.
The hubbub is disconcerting for employees. Quite likely you have no idea what is going on, and it's not like you're going to ask. If it hasn't been disclosed to you, then it's literally none of your business. What's more, your badge, which got you into particular areas before the new construction, no longer works in those places. All you can surmise is that a new, highly secretive project is under way, and you are not in the know. End of story.
You can read the rest of the excerpt here. The book itself is available for pre-order at Amazon, Barnes & Noble, and Apple's (AAPL) iBookstore.
The book industry thinks its digital transformation is happening even faster than it did with music and movies.
Barnes & Noble believes one of these formats will soon be obsolete
At the GigaOm Big Data conference in New York City this week, Barnes & Noble (BKS) executive Marc Parrish took the stage to discuss rapid changes in the book publishing industry.
"The book business is changing more radically now, and quicker, than MORE
JP Mangalindan, Writer-Reporter - Mar 25, 2011 1:31 PM ET
Originally planned for rollout during the summer, the web-based Google Bookstore will finally begin selling e-books on the web.
Do we really need another online book store?
Google's "Editions" will enter an already crowded space with Amazon, Barnes and Noble (BKS), Apple's (AAPL) iBooks, Kobo and many others later this month according to reports today.
Less than two weeks ago, Google reached a "preliminary approval settlement" with the Authors Guild, the Association of MORE
Seth Weintraub - Dec 1, 2010 12:09 PM ET
Among tablet owners, it's their favorite Web browser, according to a new survey
Click to enlarge. Source: Business Insider
The 500 or so Apple (AAPL) iPad owners who responded to Business Insider's survey last week were self-selected, so they're not what you would call a scientific sample. But their answers, posted Saturday, are instructive. Among the results that caught our eye:
77.6% say they use their iPad more now than when they MORE
Philip Elmer-DeWitt - Nov 14, 2010 5:56 AM ET
Google will launch a digital book store as early as next month that takes on Amazon, Apple and Barnes & Noble with Google 'Editions'.
Chris Palma, manager for strategic-partner development at Google, announced the new service at Random House's Manhattan offices at an event sponsored by the Book Industry Study Group. The title of his presentation was called "The Book on Google: Is the Future of Publishing in the Cloud?"
Google's vision of MORE
Seth Weintraub - May 4, 2010 2:51 PM ETEvery morning, discover the companies, deals and trends in tech that are moving markets and making headlines. SUBSCRIBE
Receive Fortune's newsletter on all the deals that matter, from Wall Street to Sand Hill Road. SUBSCRIBE
Covering the digital giants of Silicon Valley and beyond, an in-depth look at enterprise companies, and the startups disrupting them. Written by Michal Lev-Ram and emailed twice weekly. SUBSCRIBE
Anne Fisher answers career-related questions and offers helpful advice for business professionals. SUBSCRIBE
| Company | Price | Change | % Change |
|---|---|---|---|
| Bank of America Corp... | 7.95 | -0.16 | -1.97% |
| Intel Corp | 26.73 | -0.43 | -1.58% |
| Microsoft Corp | 31.27 | -0.17 | -0.54% |
| Ford Motor Co | 12.28 | -0.25 | -2.00% |
| General Electric Co | 19.39 | 0.17 | 0.88% |
| Index | Last | Change | % Change |
|---|---|---|---|
| Dow | 12,938.67 | -27.02 | -0.21% |
| Nasdaq | 2,933.17 | -15.40 | -0.52% |
| S&P 500 | 1,357.66 | -4.55 | -0.33% |
| Treasuries | 2.00 | -0.04 | -1.96% |
.
