IBM Chairman and CEO reveals how the company prepares for future markets.
FORTUNE -- Ginni Rometty's advice to companies: Don't define your business by a product. In a world of consistent and constant change, it's the most dangerous thing for a company to do. "You'll miss [technology] shifts. You'll miss dangerous ones like business models," said Rometty.
As Chairman and CEO of IBM (IBM), Rometty has seen the danger firsthand. Having spent MOREJessi Hempel, writer - Oct 16, 2013 11:54 AM ET
The IBM CTO on entrepreneurialism, music, and missed opportunities.
FORTUNE -- Fortune's annual Brainstorm Tech conference brings together the best and brightest minds in tech innovation. Fortune periodically turns the spotlight on a different conference attendee to offer their personal insight into business, tech, and entrepreneurship.
Dr. Katharine Frase was appointed chief technology officer of IBM (IBM) in March 2013. She sets IBM's technical strategy and defines areas of growth in addition to cultivating MOREChanelle Bessette - Oct 10, 2013 11:16 AM ET
Ahead of the Oracle Open World developers' conference, co-president Mark Hurd spoke to Fortune about the software giant's shift to the cloud, and what else is next.
FORTUNE -- Mark Hurd has been co-president of mega-cap technology company Oracle for three years now, having joined shortly after his dramatic exit as CEO of Hewlett-Packard. Hurd's dramas these days are the more typical business type: Oracle's coming to grips that it is MOREAdam Lashinsky, Sr. Editor at Large - Sep 23, 2013 10:41 AM ET
The hot enterprise firm is only now putting its software online.
FORTUNE -- You might assume that a young, fast-growing enterprise software company like Tableau Software is all about the cloud -- a.k.a. selling and distributing applications over the web. But the Seattle-based company, which started out as a Stanford University research project in 2003, is only now launching a software-as-a-service version of its business intelligence tool, Tableau Server.
In May, Tableau MOREMichal Lev-Ram, writer - Jul 18, 2013 7:01 AM ET
The story behind the computer world's most enduring design -- and that quirky little red dot in the middle of the ThinkPad keyboard.
FORTUNE -- A few rows of airline seats are bolted to the floor in a room with sweeping views of the North Carolina countryside at Lenovo's U.S. headquarters in Morrisville. It's an incongruous sight, until you realize that if you are going to make one of the most MOREMiguel Helft, senior writer - Jun 10, 2013 5:00 AM ET
Embattled computer manufacturers are making new machines they hope can keep pace with phones and tablets.
FORTUNE -- For PC makers, Charles Darwin's Theory of Evolution holds true now more than ever: adapt to their rapidly-evolving environment or perish.
"The PC industry is like that scene out of Jurassic Park, where the little kid asks the professor, 'What happened to all the dinosaurs?' and he responds, 'We see them everyday: They're MOREJP Mangalindan, Writer - Jun 4, 2013 6:45 AM ET
IBM's supercomputer is getting a job in customer service.
FORTUNE -- It's still a sluggish job market out there, but apparently not for supercomputers. IBM's question-answering machine Watson, best known for beating lowly humans on Jeopardy!, just got a new job. According to the tech giant, Watson will now be employed in customer service centers, used as a tool for both representatives and consumers to get fast, data-driven responses.
It's been two MOREMichal Lev-Ram, writer - May 21, 2013 7:02 AM ET
IBM's CEO told Fortune what the future holds for the talking supercomputer.
FORTUNE -- On May 15, Fortune senior writer Jessi Hempel interviewed IBM (IBM) CEO Ginni Rometty as a keynote for the National Venture Capital Association's 40th anniversary conference, Venturescape. What follows is an edited version of their conversation.
Fortune: IBM was once about mainframes, and then PCs and printers. Now IBM is about services, software, Watson. How do you think MOREJessi Hempel, writer - May 17, 2013 11:35 AM ET
Valuation concerns have scuttled negotiations, according to a person familiar with the talks.
FORTUNE -- Negotiations between Lenovo and IBM over a multi-billion dollar deal under which Lenovo would acquire parts of IBM's server business have broken down, according to people familiar with the situation.
While the discussions could resume, they were halted over valuation concerns, according to a person familiar with the talks.
Spokespeople for Lenovo and IBM (IBM) declined to comment.
MORE: Nearly MOREMiguel Helft, senior writer - May 1, 2013 4:32 PM ET
Some of the world's most well-known and powerful tech titans -- IBM, Microsoft, Intel -- are marked by trying to manage declining aspects of their businesses.
By Kevin Kelleher, contributor
FORTUNE -- At its heart, the tech industry is about the new. Today, tech giants succeeded because of what was new yesterday. The flip side is that the new ages into the old more quickly in tech than in most other industries. MOREApr 23, 2013 6:51 AM ET
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