In the spirit of transparency and perhaps a shot across the bow to Apple's iAds, Google released their revenue sharing for Adsense today.
Content publisher revenue share is 68% Worldwide and Google notes that the figure hasn't changed since it began in 2003. Google says its 32% share of the revenue "reflects Google's costs for our continued investment in AdSense — including the development of new technologies, products and features that help maximize the earnings you generate from these ads. It also reflects the costs we incur in building products and features that enable our AdWords advertisers to serve ads on our AdSense partner sites."
Apple's entrance into the mobile ads market with iAds is taken into consideration.
The FTC voted 5-0 to approve Google's $750 million purchase of mobile advertising company Admob. The deal was seen as possibly being harmful to competing mobile platforms like Apple's iPhone.
The FTC first took a look at the deal in November and has been criticized inside and outside of Google (GOOG) for taking too long to reach a decision.
Apple's (AAPL) MORESeth Weintraub - May 21, 2010 1:06 PM ET
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