iAds

Google's Adsense revenue share revealed

May 24, 2010: 10:51 AM ET

In the spirit of transparency and perhaps a shot across the bow to Apple's iAds, Google released their revenue sharing for Adsense today.

In a post this morning on the official Inside Adsense blog, Google (GOOG) finally revealed on of the ratio of ingredients to its advertising 'special sauce'.

Content publisher revenue share is 68% Worldwide and Google notes that the figure hasn't changed since it began in 2003.  Google says its 32% share of the revenue "reflects Google's costs for our continued investment in AdSense — including the development of new technologies, products and features that help maximize the earnings you generate from these ads. It also reflects the costs we incur in building products and features that enable our AdWords advertisers to serve ads on our AdSense partner sites."

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  • FTC unanimously approves Google-Admob deal

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