A two-week extension in the government's investigation of the AdMob acquisition
A decision due this week on whether to prevent Google (GOOG) from purchasing the AdMob advertising network has been postponed because of complications created by Apple's (AAPL) aggressive foray into online advertising, according to a report in Wednesday's New York Times.
Google, which derives 99% of its revenue from online ads, announced in November its intention to purchase AdMob, one of MOREPhilip Elmer-DeWitt - May 12, 2010 6:48 AM ET
A Barclays analyst leaves a meeting with top executives more bullish than ever
You wouldn't know it from Apple's (AAPL) share price -- which at one point Friday morning was down another $20, having closed Thursday off nearly $10 (see here) -- but there's nothing wrong with the company that some well-crafted Wall Street reform couldn't cure.
Analysts who pay attention to Apple's fundamentals have been issuing one positive note after another. MOREPhilip Elmer-DeWitt - May 7, 2010 1:53 PM ET
Madison Avenue casts a wary eye on Steve Jobs' new iPhone/iPad advertising platform
Most mobile ad networks charge either a set rate per 1,000 impressions -- the so-called CPM. Or they charge a rate for each time a customer clicks on an ad -- the CPC.
Apple's (AAPL) new iAd advertising platform, according to a report in Monday's AdvertisingAge, is charging for both. Marketers who want to reach iPhone, iPad and iPod MOREPhilip Elmer-DeWitt - May 4, 2010 12:50 PM ET
Silicon Alley Insider peers into the future and sees nothing but conflict
Google and Apple have already butted heads, first in mobile phones with Google's (GOOG) release of the Nexus One, then in online advertising with Apple's (AAPL) announcement of the iAd platform.
But those conflicts are just a prelude to bigger brawls to come, says Silicon Alley Insider's Jay Yarow. In a slideshow posted Wednesday, he ticks off what he sees MOREPhilip Elmer-DeWitt - Apr 14, 2010 11:50 AM ET
Forget Silicon Valley. He would have killed on Madison Avenue.
"I had forgotten," a colleague said recently, after an off-the-record meeting with Apple's (AAPL) CEO, "what an interesting and dedicated student Steve Jobs is of other people's businesses."
Take, for example, the advertising business.
If you are in the ad trade, or care about it, or just want to see a first-rate sales pitch, you could find worse ways to spend 15 minutes MOREPhilip Elmer-DeWitt - Apr 9, 2010 10:30 AM ET
In this episode of Techmate, Jon explains why Apple's (AAPL) new iPhone 4.0 operating system, with its beefed up advertising features, is a direct attack on Google (GOOG).
>Mason Cohn, Producer - Apr 8, 2010 8:23 PM ET
Three things to watch for this week from Steve Jobs and company
While it has the media's attention -- having dazzled it last week with the launch of the iPad -- Apple (AAPL) may have a few more tricks up its sleeve in the days ahead.
iPhone 4.0: Apple has summoned the press to its Cupertino campus Thursday, April 8 for a "sneak peek of the next generation of iPhone OS software." MOREPhilip Elmer-DeWitt - Apr 6, 2010 7:19 AM ET
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