Adobe ad man tapped to run Apple's struggling iAd service

• LocationGate was a "bug," says Apple

  Responds to the hysteria with a 10-part Q&A and the promise of a software update

  "Apple is not tracking the location of your iPhone. Apple has never done so and has no plans to ever do so."

  So begins Apple's (AAPL) response to the controversy that has been mounting since last Wednesday when two British researchers released an open source application that let Apple's customers see -- in the form of multicolor MORE

  Philip Elmer-DeWitt - Apr 27, 2011 10:16 AM ET
  Posted in: Apple, Hotspot (Wi-Fi), iAd, iPad, iPhone, LocationGate, Mobile, Tablets, Wi-Fi

• Who remembers a soup ad?

  You might if it were an iAd, according to a study sponsored by Apple and Campbell's

  The current issue of Advertising Age makes a striking claim.

  According to the results of a five-week Nielsen study, people who saw Campbell Soup's iPhone ad ...

  Were twice as likely to recall it than those who saw its TV ad
  Remembered the brand "Campbell's" five times more often than TV viewers
  Remembered the ad's message three times more MORE

  Philip Elmer-DeWitt - Feb 3, 2011 12:18 PM ET
  Posted in: Advertising Age, Apple, Campbell Soup, iAd, Mobile, Nielsen

• Apple is grabbing mobile ad share from Google, Yahoo, Microsoft and Nokia

  Smaller rivals like Jumptap and Millennial Media are also gaining, according to IDC

  The pie chart at right is somewhat premature, given that it is IDC's best guess -- via Bloomberg Businessweek -- of what the $500 million U.S. mobile advertising market will look three months from now.

  But it's an indication of how the winds have shifted. Apple (AAPL), which had 0% share of the market before it bought Quattro Wireless MORE

  Philip Elmer-DeWitt - Sep 27, 2010 5:45 AM ET
  Posted in: Advertising, Apple, Google, iAd, IDC, Microsoft, Mobile, mobile advertising, Nokia, Yahoo

• Apple's iAd: The good and the bad

  Two views of Cupertino's aggressive foray into the world of smartphone advertising

  It's been four months since Steve Jobs unveiled iAd, Apple's (AAPL) bold bid to create a market for mobile ads that don't, in his words, "suck."

  How's it going? That depends which report your read.

  It's great. Thursday's Los Angeles Times: Apple iAd partners say they're happy with early results. It sucks. Monday's Wall Street Journal: Apple's Ad Service Off to Bumpy MORE
  Philip Elmer-DeWitt - Aug 16, 2010 6:40 AM ET
  Posted in: Advertising, Apple, iAd, LEAF, Madison Avenue, Nissan, Steve Jobs, Unilever

• Feds eye Apple-Google ad war

  A dispute that broke out Monday has already caught the eye of antitrust regulators

  That didn't take long.

  On Monday, Apple (AAPL) changed the rules that govern its new iAd mobile advertising platform to exclude competitors like Google (GOOG) and Microsoft (MSFT).

  On Wednesday, Google took the matter public, blasting Apple for setting "artificial barriers to competition [that] hurt users and developers and, in the long run, stall technological progress."

  On Thursday, the Financial MORE

  Philip Elmer-DeWitt - Jun 10, 2010 7:07 AM ET
  Posted in: Antitrust, Apple, DOJ, Financial Times, FTC, Google, iAd, John Batelle, John Gruber, Microsoft, Silicon Alley Insider

• Can Steve Jobs deliver the goods?

  The pressure is on Apple's CEO to surprise and amaze the tech world on Monday

  "You won't be disappointed," wrote Steve Jobs a few weeks ago in one of his cryptic -- and increasingly frequent -- e-mail pronouncements.

  This one was in response to a fan concerned that Apple's (AAPL) Worldwide Developers Conference, which Jobs will kick off with a keynote address, had been upstaged by Google's (GOOG) I/O conference a few MORE

  Philip Elmer-DeWitt - Jun 5, 2010 5:23 PM ET
  Posted in: 2010, 4th Gen iPhone, Apple, Apple TV, iAd, iPhone, iPhone 4.0, iPhone HD, iTunes.com, Keynote, Lala.com, Mac mini, Mac OS 10.7, Mac Pro, MacBook Air, MobileMe, Steve Jobs, WWDC

• Videos: Steve Jobs talks about Flash, Google, Gizmodo, AT&T and more

  All Things D is releasing video clips from Tuesday's interview one at a time. Here they are.

  Apple (AAPL) CEO Steve Jobs spoke for nearly two hours Tuesday night in an extended interview with Walt Mossberg and Kara Swisher -- plus a Q&A with the audience. The videos are available at All Things D's site. We've collected all the clips they've made available so far, and will add more as they MORE

  Philip Elmer-DeWitt - Jun 2, 2010 7:56 AM ET
  Posted in: All Things D, Apple, AT&T, iAd, iPad, iPhone, Steve Jobs, TV, Video

• Google completes AdMob acquisition, ready to take on Apple's iAds

  Three days after the FTC blessed the $750 million deal to buy AdMob, Google has announced  the deal is closed.

  In a post on the Official Google Blog, Susan Wojcicki, Vice President of Product Management, said that Google was moving fast to integrate Omar Hamoui's Admob team into Google's advertising unit as quickly as possible.  They are trying to make up some of the time the FTC's long look into Google's MORE

  Seth Weintraub - May 27, 2010 5:53 PM ET
  Posted in: AdMob, Apple, Google, iAd

• Apple buys Google time with Feds

  A two-week extension in the government's investigation of the AdMob acquisition

  A decision due this week on whether to prevent Google (GOOG) from purchasing the AdMob advertising network has been postponed because of complications created by Apple's (AAPL) aggressive foray into online advertising, according to a report in Wednesday's New York Times.

  Google, which derives 99% of its revenue from online ads, announced in November its intention to purchase AdMob, one of MORE

  Philip Elmer-DeWitt - May 12, 2010 6:48 AM ET
  Posted in: AdMob, Apple, FTC, Google, iAd