Taking another crack at the $1.23 billion market for ads on tablets and mobile phones
iAd was one of those projects Steve Jobs launched with great fanfare but which hasn't quite panned out -- at least not yet.
In response, Apple bought Quattro Wireless for $275 million and put its CEO, Andy Miller, in charge of a service Jobs described as delivering ads as fun and interactive as a good iPhone app. For this, clients were expected to pony up a minimum ad buy of $1 million.
By Aug. 2011, Miller was out and Apple was selling iAd packages for as little as $300,000. In December, the Wall Street Journal ran a piece that described the project as a disaster. "It hasn't really worked," IDC analyst Karsten Weide told the Journal. "Apple we believe will, over time, fade into the background."
According to the chart that accompanied the Journal's story, however, Apple had already captured 15% of a market that eMarketer estimates reached $1.23 billion in 2011, up from $743 million in 2010.
Before joining Apple, Teresi headed Adobe's (ADBE) media solutions division.
Responds to the hysteria with a 10-part Q&A and the promise of a software update
"Apple is not tracking the location of your iPhone. Apple has never done so and has no plans to ever do so."
So begins Apple's (AAPL) response to the controversy that has been mounting since last Wednesday when two British researchers released an open source application that let Apple's customers see -- in the form of multicolor MOREPhilip Elmer-DeWitt - Apr 27, 2011 10:16 AM ET
You might if it were an iAd, according to a study sponsored by Apple and Campbell's
The current issue of Advertising Age makes a striking claim.
According to the results of a five-week Nielsen study, people who saw Campbell Soup's iPhone ad ...
Were twice as likely to recall it than those who saw its TV ad
Remembered the brand "Campbell's" five times more often than TV viewers
Remembered the ad's message three times more MORE
Smaller rivals like Jumptap and Millennial Media are also gaining, according to IDC
The pie chart at right is somewhat premature, given that it is IDC's best guess -- via Bloomberg Businessweek -- of what the $500 million U.S. mobile advertising market will look three months from now.
But it's an indication of how the winds have shifted. Apple (AAPL), which had 0% share of the market before it bought Quattro Wireless MOREPhilip Elmer-DeWitt - Sep 27, 2010 5:45 AM ET
Two views of Cupertino's aggressive foray into the world of smartphone advertising
It's been four months since Steve Jobs unveiled iAd, Apple's (AAPL) bold bid to create a market for mobile ads that don't, in his words, "suck."
How's it going? That depends which report your read.It's great. Thursday's Los Angeles Times: Apple iAd partners say they're happy with early results. It sucks. Monday's Wall Street Journal: Apple's Ad Service Off to Bumpy MORE Philip Elmer-DeWitt - Aug 16, 2010 6:40 AM ET
A dispute that broke out Monday has already caught the eye of antitrust regulators
That didn't take long.
On Monday, Apple (AAPL) changed the rules that govern its new iAd mobile advertising platform to exclude competitors like Google (GOOG) and Microsoft (MSFT).
On Wednesday, Google took the matter public, blasting Apple for setting "artificial barriers to competition [that] hurt users and developers and, in the long run, stall technological progress."
On Thursday, the Financial MOREPhilip Elmer-DeWitt - Jun 10, 2010 7:07 AM ET
The pressure is on Apple's CEO to surprise and amaze the tech world on Monday
"You won't be disappointed," wrote Steve Jobs a few weeks ago in one of his cryptic -- and increasingly frequent -- e-mail pronouncements.
This one was in response to a fan concerned that Apple's (AAPL) Worldwide Developers Conference, which Jobs will kick off with a keynote address, had been upstaged by Google's (GOOG) I/O conference a few MOREPhilip Elmer-DeWitt - Jun 5, 2010 5:23 PM ET
All Things D is releasing video clips from Tuesday's interview one at a time. Here they are.
Apple (AAPL) CEO Steve Jobs spoke for nearly two hours Tuesday night in an extended interview with Walt Mossberg and Kara Swisher -- plus a Q&A with the audience. The videos are available at All Things D's site. We've collected all the clips they've made available so far, and will add more as they MOREPhilip Elmer-DeWitt - Jun 2, 2010 7:56 AM ET
Three days after the FTC blessed the $750 million deal to buy AdMob, Google has announced the deal is closed.
In a post on the Official Google Blog, Susan Wojcicki, Vice President of Product Management, said that Google was moving fast to integrate Omar Hamoui's Admob team into Google's advertising unit as quickly as possible. They are trying to make up some of the time the FTC's long look into Google's MORESeth Weintraub - May 27, 2010 5:53 PM ET
A two-week extension in the government's investigation of the AdMob acquisition
A decision due this week on whether to prevent Google (GOOG) from purchasing the AdMob advertising network has been postponed because of complications created by Apple's (AAPL) aggressive foray into online advertising, according to a report in Wednesday's New York Times.
Google, which derives 99% of its revenue from online ads, announced in November its intention to purchase AdMob, one of MOREPhilip Elmer-DeWitt - May 12, 2010 6:48 AM ET
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