A round-up of the companies, deals, and trends that made headlines.

Every day, the Fortune staff spends hours poring over tech stories, posts, and reviews from all over the Web to keep tabs on the companies that matter. We've assembled the day's most newsworthy bits below.

"Americans are somewhat self-absorbed."
-- Netflix CEO Reed Hastings on whether  U.S. citizens would notice the company's cheaper Canadian pricing. (Gizmodo)

• Verizon Communications' CEO Ivan Seidenberg announced Verizon Wireless will kill off its unlimited data plan and roll out new options some time over the next four to six months. As for details? All Seidenberg would say is that the new plans would differ from AT&T's. "We're not sure we agree yet with how they valued the data." (The Wall Street Journal)
• Fortune Senior Writer Jessi Hempel caught an early screening of The Social Network and walked away pretty darned impressed despite the factual inaccuracies.
• The FCC approved rules for use of unused airwaves, or "white spaces," that could make "super Wi-Fi" (ie. ubiquitous wireless broadband) more readily available. (The Los Angeles Times) More