When you're a start-up like Dropbox with rapid growth and fiercely loyal userbase, it's all right to think big. Certainly that's how CEO Drew Houston is thinking now, as he figures out how to take the four-year-old file-syncing and sharing start-up mainstream.
In case you're not already familiar with Dropbox -- and as more tech-savvy Fortune readers pointed out after our recent story, who isn't? -- here's a quick refresher. Houston, an MIT grad, co-founded the Y Combinator start-up in 2007 with fellow student Arash Ferdowsi, with the goal of letting users store digital files -- photos, personal documents, music -- in an electronic locker accessible and shareable over any Internet-connected device. The key was keeping things simple: download the utility, create an account and folder, and go.
Dropbox isn't the first product of its kind, and there's no shortage of consumer-facing contenders like PogoPlug and the SugarSync, but it's a service that many in -- and increasingly outside -- Silicon Valley seem to swear by. Meanwhile, the company claims more than 80% of Fortune 100 companies use Dropbox, either officially or, ahem, not.
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