FORTUNE -- What would the holidays be without a sentimental Christmas ad from Apple (AAPL)?
This one, titled Misunderstood, is a movie about a movie that was shot on an iPhone 5S and presented via Apple TV and AirPlay by the fictional Harris family's teenage son. The title is not explained. Perhaps it's a given that all teenage sons feel misunderstood, especially on Christmas.
UPDATE: Back to the advertisement's title. Reader AO may have nailed it:
The title "Misunderstood" must refer to the viewer's initial misunderstanding of the teenaged boy at the heart of the ad. As we are coached to see him as a loner, not participating in the family's playful holiday spirit, we may wonder why Apple is apparently depicting an example of handheld technology's alienating effects. The tears then flow not merely (or even primarily) because the boy's film depicts more scenes of a loving family's joyous sharing but because we suddenly recognize that the boy has been wisely appreciative and engaged all along. He, too, has been intent on sharing the holiday spirit--in his own generation's way.
9to5Mac's Michael Steeber, who spotted the TV spot Monday five hours before Apple's Phil Schiller tweeted a link, also points readers to the full 2-minute movie within the movie. Without reaction shots of family members tearing up, A Harris Family Holiday doesn't pack quite the same emotional wallop.
Suggested gifts on Apple's online store range from $30 to $500
FORTUNE -- Apple (AAPL) must think Americans are feeling pretty flush this holiday season. With only 10 days to go before the madness of Black Friday, it posted a holiday gift guide Tuesday featuring some pretty pricy presents.
Topping the page is the new iPad mini starting at $329. Given that Americans spent an average of $705 on presents last Christmas, MOREPhilip Elmer-DeWitt - Nov 13, 2012 11:19 AM ET
From November 20 to January 2, passengers on Airtran, Virgin America and Delta will receive free WiFi on their flights.
A repeat of last year, Google is giving free WiFi to some holiday travelers. Google (GOOG) is also using the opportunity to advertise their Chrome browser, which has been gaining significant market share lately (closing in on 10%). The gift appears to be from the Chrome team and will work with Gogo wireless. Will MORESeth Weintraub - Nov 8, 2010 10:48 AM ET
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