Tells Ad Age that the rush to put magazines on tablets is "sheer insanity and insecurity and fear"
Jann Wenner, who has done his share of celebrity interviews for Rolling Stone (Bill Clinton, Al Gore, Barack Obama, etc.), knows how to give a good one, and his Q&A in the current issue of Ad Age is a doozy.
As it happens, he spends much of it talking Apple (AAPL) and the iPad. Among the soundbites:
Wenner can be a blowhard, but he knows a thing or two about the magazine business. You can read the rest of his Ad Age interview here.
Perhaps Apple's magazine subscription rules weren't as one-sided as publishers feared
If you were subscribing to the online edition of, say, Wired, Vanity Fair or the New Yorker on the iTunes store, and you were faced with the pop-up window at right, would you opt-in and click "Allow"?
Most major magazine publishers, when shown this screen by Apple (AAPL) representatives, blanched. Each of them knew full well the kind of gravy they MOREPhilip Elmer-DeWitt - May 12, 2011 6:49 AM ET
Bloomberg Businessweek joins Maxim, Elle and Popular Science on the iTunes Store
The iTunes magazine subscription list grew by 33% Monday when Bloomberg L.P. agreed to Steve Jobs' terms and began offering subscriptions to the iPad version of Bloomberg Businessweek on the iTunes store.
That makes four magazine publishers willing to give Cupertino 30% of each subscription sold and take the risk that they will never know who bought it.
In return, the MOREPhilip Elmer-DeWitt - Apr 11, 2011 7:35 AM ET
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