The new startup, incubated by Hearst and run by digital media guru George Kliavkoff, aims to incentivize customers and companies to give up their paper bills forever.
A new company called Manilla launches today and it could be the nail in the coffin for the US Postal Service. Its goal: To help businesses convert customers to paperless billing by giving consumers an easy tool for organizing and paying bills.
Manilla (as in those folders you used to keep those paper bills in) has been taking shape within the halls of the Hearst Corporation since May 2009, and is now being spun off as a separate company. Individuals can request invitations to the beta site starting today.
Despite the efforts of utility providers, credit card companies and other billers to convince customers to go paperless over the past decade, less than 15% have opted-in, according to estimates. Some of that resistance is due to the fact that the alternative—the email inbox—is a less than ideal place to receive and track bills. More
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