Tim Cook's testimony on Apple's taxes: The reviews are in

Reporters wrote two kinds of second-day stories, with two very different takes.

Source; The Atlantic Wire

FORTUNE -- A search of Google News the day after Tim Cook's Senate testimony on Apple's (AAPL) taxes turned up two kinds of stories.

Headlines reporting on the fact of the hearing tended to use metaphors of violence ("rip," "lambaste," "clash," "spar," "fend off") or of high-temperature torture ("grilled," "under fire," "hot seat").

But the journalists who reported on the atmospherics -- and, dare I say, the substance -- of the hearing told a very different story. Sample headlines:

• New York Times Bits Blog: Apple's Chief Charms Capitol Hill
• Reuters: Tim Cook's improbable victory in Washington
• Politico: Apples Cook shines in D.C. spotlight
• Forbes: 5 Ways Apple's Tim Cook Stayed Cool Under Fire
• Bloomberg Businessweek: Ten reasons Tim Cook dominated Congress
• The Atlantic Wire: Senators Turn Tim Cook's Hearing into a Genius Bar Visit
• Wall Street Journal: Senators to Apple: We Love the iPhone
• CNN Money: Apple's Tim Cook is Wall Street hero for a day
• Salon: Apple's biggest sin: Popularity

My take (with apologies for the pugilistic metaphor): No one laid a glove on him.

Posted in: Apple, Hearing, Press, Reviews, Senate, taxes, Tim Cook

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