Apple's online videos work hard to sell its new tablet computer -- too hard
The videos, which range from a minute 20 seconds to just over four minutes, are as slick and colorful as any Apple television ad, and they do a great job of selling the device.
But they are also peppered with the kind of hype and hyperbole that sets critics' teeth on edge. In some cases, their claims step dangerously close to the line.
The one that bothered us the most is the description of the onscreen keyboard in the Mail app tour:
"It's nearly the same size as a notebook keyboard, so it's effortless to type on ... With this keyboard at your fingertips, typing is easy and incredibly fast."
We've tried the iPad's onscreen keyboard. Using it is neither easy, effortless nor incredibly fast.
Below: Some of the other sins of commission or omission that struck us. You can add your own. More
With the July 11 launch of the iPhone 3G less than two weeks away, Apple and AT&T each posted videos Tuesday designed to soften the ground for what's shaping up as another frenzied triumph of Apple event marketing.
The Apple (AAPL) video, shot against a minimalist backdrop and hosted by the same black T shirt-wearing spokesperson who led the original iPhone tour guide, comes across as an earnest summary of what's MOREPhilip Elmer-DeWitt - Jul 2, 2008 7:37 AM ET
With less than a week before OS X Leopard ships, Apple (AAPL) has published a video guided tour of the latest version of its flagship Macintosh operating system. It's available here as a Quicktime download or streaming file.Clocking in at more than 27 minutes, it's a long slog, delivered by a black-shirted actor in the cloying up-beat tone that has become Apple's house style for these presentations. This actor has MOREPhilip Elmer-DeWitt - Oct 20, 2007 2:43 PM ET
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