Guardian

Samsung on the run

September 4, 2011: 6:27 AM ET

The world's No. 1 maker of Android devices is feeling the heat on two fronts

Hasty cover-up at Samsung's Berlin booth. Source: AndroidPit

Samsung suffered a pair of setbacks last week, although whether they are substantive or superficial remains to be seen. One called into question its impressive sales figures, the other its legal right to sell devices that bear such a striking resemblance to Apple's (AAPL) iPhones and iPads.

  • Shipments vs. Sales. Samsung made headlines last year when it announced in December that it had shipped 1 million units of its 7-inch Galaxy Tab -- a figure that Steve Jobs publicly challenged, joking that most of those 1 million Tabs were probably still sitting on the shelf. Jobs may have struck closer to home than he realized, if a report in Friday's Guardian is to be believed. According to Andrew Barrow, an executive at Lenovo, Samsung sold only 20,000 Galaxy Tabs in 2010 -- just 2% of the 1 million it shipped. That's an astonishing low number that 's getting a lot of play in the tech press. But it cannot be considered definitive because it comes from one of Samsung fiercest competitors.
  • Patent wars. FOSS Patents' Florian Mueller reported Saturday that on the second day of a major electronics trade show in Berlin Samsung was forced to remove from its booth both its new 7.7-inch Galaxy Tabs and the promotional material that accompanied them. It even scraped off the product's name where it appeared below the samples. The incident -- which played out in front of tech journalists from around the world -- stemmed from one of the many patent suits Apple has filed against Samsung, accusing it of "slavishly" copying Apple's intellectual property. Last month a regional court in Dusseldorf issued a preliminary ruling in Apple's favor, banning the sale of the 10-inch Galaxy Tab in Europe. According to Mueller, the court has issued a second injunction extending the ban to cover the new 7.7-inch model.

Samsung may yet prevail -- or reach a settlement -- in its court battles with Apple. And it may yet release credible sales figures that distinguish between shipments to distributors and sales to customers. Until then, its PR representatives are in a tough spot. Below: Mueller's translation of a video interview AndroidPit's Fabien Roehlinger conducted with the press spokeswoman of Samsung's German subsidiary.

More

  • Microsoft's grinning robots

    One of the disadvantages of reading American newspapers is that you don't get Charlie Brooker delivered to your doorstep.

    Brooker is a British comedian and, as everyone who reads The Guardian knows, the author of the Screen Burn column that appears in G2 every Monday. He's also Britain's funniest and most enthusiastic Apple (AAPL) basher -- an honorific he secured with a Feb. 5, 2007 column that included this classic paragraph:

    "I MORE

    - Sep 28, 2009 1:32 PM ET
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by WordPress.com VIP.