Jumps to 4th place in the latest Greenpeace survey of electronics manufacturers
Apple (AAPL) has come a long way in the eyes of the environmental activitsts at Greenpeace since they painted Steve Jobs as a hypocrite for promising "a greener Apple" in May 2007 and delivering an iPhone the next month laced with bromine, chlorine and phthlates.
In its annual Guide to Greener Electronics that year, Apple came in 11th place, barely ahead the dirtiest company surveyed, Panasonic.
Investors might add that Apple's revenues and profits are growing considerably faster than any of the other companies on the list, green or otherwise.
The Greenpeace report praises Apple for its global recycling program, its sourcing of conflict minerals, the removal from its products of PVC vinyl plastic and brominated flame retardants and for meeting or exceeding Energy Star requirements.
The company loses points for not setting a target for reducing greenhouse gas emissions and for not mentioning plans to phase out antimony or beryllium. And it gets a failing grade for its paper sourcing. Apple, according to Greenpeace, "needs to develop a paper procurement policy which excludes suppliers that are involved in deforestation or illegal logging."
With Al Gore on the board, I'm surprised Apple hadn't thought of that.
The full Greenpeace report is available here.
The local Fox TV affiliate finally sent a camera crew to the site
Did someone declare April to be National Visit Your Data Center Month and forget to send us the memo?
First there was Robert Scoble's breathless photo tour of Facebook's new facilities in Prineville, Oregon. Then Google's (GOOG) scary video about the security surrounding its Goose Creek, S.C., server farm, where it scans employees' eyeballs and crushes misbehaving hard drives MOREPhilip Elmer-DeWitt - Apr 23, 2011 7:07 AM ET
A round-up of the companies, deals, and trends that made headlines.
Every day, the Fortune staff spends hours poring over tech stories, posts, and reviews from all over the Web to keep tabs on the companies that matter. We've assembled the morning's most newsworthy bits below.
Former HP (HPQ) CEO Mark Hurd made his first public comments as Oracle (ORCL) co-president to discuss the company's huge growth opportunities. Oracle's first-quarter revenue rose MOREJP Mangalindan, Writer - Sep 17, 2010 7:27 AM ET
That green glow around Apple (AAPL) didn't last long. Only three days after the company gave over the front page of its website to proclaim itself "bursting with pride" over boardmember Al Gore's Nobel, the environmental activists at Greenpeace have attacked Steve Jobs for failing to make his cellphone as green as his competitors'.
In a slick video posted on YouTube (and pasted below the fold), the organization paints Jobs as MOREPhilip Elmer-DeWitt - Oct 15, 2007 5:53 AM ET
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