Nine ways of looking at a Google phone

December 13, 2009: 7:55 AM ET

The long-rumored gPhone has surfaced, but no one can agree on what it means

The purported Google phone. Photo: Cory O'Brien

Google (GOOG) announced on its mobile blog Saturday what dozens of staffers had already leaked: the company has given employees around the world free handsets running its Android mobile operating system. The idea, according to the official report, is to have Google's own people test various advanced features and offer feedback to the company's designers -- a process known in the business as "dogfooding" (as in "eating your own dogfood").

Not surprisingly, given Google's financial clout and the power it wields over the Internet, the experiment has launched a storm of speculation about what it means. As we sort through the theories, we count at least nine ways of looking at the Google phone:


  • The Mythical Gphone

    Here's a fun exercise.

    Do a Google search on the words "Gphone" and "two weeks." You'll get hundreds of thousands of hits, most of them saying pretty much the same thing: Google (GOOG) is about to unveil a cellphone that will change the world forever, or at least kill the Apple (AAPL) iPhone.

    We've been skeptical all along, in part because Google has never shown any expertise -- or interest -- in MORE

    - Nov 5, 2007 2:02 PM ET
    Posted in: , , ,
  • Report: 50,000 Gphones shipping out

    Pssst, here's the latest Google rumor: A UBS analyst has confirmed that Taiwanese handset manufacturer HTC will ship about 50,000 cell phones running on a mobile operating system made by the Mountain View, Calif.-based search giant by the end of this year.

    Last week a Wall Street analyst reported that Google's shares would crack $700 with plans to make its own phone. Most, however, suspect that Google (GOOG) is making a MORE

    - Oct 15, 2007 6:04 PM ET
    Posted in: , , ,
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