GoogleTV

Logitech #Fails first GoogleTV ad campaign

While we're very much looking forward to the Revue GoogleTV from Logitech, we're not looking forward to the rest of Logitech's ad campaign.

Here's Logitech's latest stab at advertising for the GoogleTV.  Yes, a naked Man-TV secretly enters a young girl's room, jumps on her bed and scares her.

When taken into context with the other ads already playing on Logitech's site, the campaign makes a little more sense.  TV is lonely MORE

Google having trouble landing the big fish for GoogleTV?

A report tonight says that Google hasn't convinced any of the bigger network executives to sign up for their new service, set to debut in the coming months.

One of the three areas which Google (GOOG) sees significant expansion over the next few years is in the $70 billion/year U.S.  television advertising market.  With its GoogleTV product, it now has the platform to sell content against advertising.  But can it get top MORE

Google and DirectTV announce advertising partnership

Google TV Ads will offer their inventory of advertising on the television networks available on DIRECTV.

Remember Google's three pillars of revenue expansion include big plans for television advertising.

2.  Google's next big pillar of growth is television. Obviously, the GoogleTV platform is a huge part of that, and selling ads against programming will be part of it. However, de Castro told me that much more TV content is turning to MORE

Motorola to release Android TV Tablet with Verizon this fall?

According to the Financial Times, Motorola and Verizon's Android will compete very well with the iPad.

Here is a rundown of what the Financial Times says about the tablet that Verizon (VZ) and Motorola (MOT) might just be working furiously on:

YouTube now gives you full 15 minutes of fame

YouTube announced today that the video upload limit of standard movies was increasing 50% to 15 minutes.

You'd think YouTube servers would be running out of space by now?!

Nope.

Google (GOOG) today announced that they were increasing the size limit of standard YouTube uploads to 15 minutes.  Of course, they are celebrating this milestone with a 15 minutes of fame contest where users tag a video with "yt15minutes" and the best will MORE

Why Logitech rebranded for GoogleTV

Technical details are still scant, but Logitech has publicly hatched a name.

In a blogpost today, Logitech broke down the reasons it created a whole new brand for its GoogleTV appliance, rather than extending its popular Harmony brand of remotes or Squeezebox Internet radio players.

Logitech Revue does everything we're known for and more. So it couldn't just be the Harmony Box or Squeezebox TV or, even worse, the Logitech TV Hub MORE

GoogleTV finally explained (Video)

I don't know how many times I've been asked to explain GoogleTV.

Finally, Google has done the job for me.

There you go.  Any questions?

Along with some other analysts, Forrester yesterday said they think GoogleTV will be a hit even though some, like Apple CEO Steve Jobs, have panned it.

The original video from Google I/O is pasted below.

Forrester: Steve Jobs is wrong, GoogleTV will work

In a research paper by Dr. James L. McQuivey, Forrester lays out some interesting claims for Google's TV platform.

GoogleTV wowed the audience at Google I/O this year bringing together some of the consumer industry's heavyweights behind a platform that seemed to offer a new spin on the TV.

A month later at the Wall St. Journal's D8, Apple (AAPL) CEO Steve Jobs panned the idea of the GoogleTV as the next set-top MORE

Is Sony competing with Logitech on GoogleTV Set top boxes?

At Google I/O, Logitech was said to be building set-top boxes, while Sony was said to have been building TVs and Blu-Ray players with GoogleTV.  A new FCC doc seems to show a Sony stand-alone device.

Engadget uncovered a FCC filing this morning that shows a Sony box sitting on a workstation (below) with a separate label  'Internet TV Box' pictured at right.

That sounds very GoogleTV-ish.  Are we looking at Sony's Google TV?

Another interesting MORE

GoogleTV brings Logitech from periphery to (media)center

As one of GoogleTV's premiere launch partners, Logitech finds itself the center of attention for the first time in its long history.

Logitech was founded in Switzerland in 1980 by two Standord alums, Daniel Borel and Pierluigi Zappacosta, and Giacomo Marini, a former manager at Olivetti. For the first part of its life, Logitech made mainly mice and then keyboards.

Logitech (LOGI) did this extremely well, better than anyone else in the world. In MORE