Google gives up its fight with the carriers... for now

May 20, 2010: 8:30 PM ET

Google signaled an end to its ambitions to bypass the carriers with its announcement that it would discontinue the Nexus One Store last month.

Andy Rubin, VP of Google Engineering, second from left.

In a media Q&A session today, Google's Android leadership told the press audience that they had given up on having an independent Android store because they wanted to focus on working with the carrier partners. The move was likely fueled by the lackluster sales of the Nexus One handset, which Google tried to sell independently and obvious pressure from the carriers.

A major technology innovation may bring Google back to independent Android sales. Google has been working on a VoIP project with its acquisition of Gizmo5 last year and it may move to give its customers a way around the carrier monopoly on overpriced voice plans.

Google clearly wants to get into Skype's VoIP field and already has phone number routing services provided by its Grand Central acquisition/Google Voice product.  But would Google bring these products to mobile?  Recent purchases of companies who optimize voice and sound over latency-ridden mobile networks indicate that Google is leaning in that direction.


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