The Google Beat brings you news from the world of search trends in a format a little more entertaining than a series of graphs.
Did you want to catch up with the latest Google Trends in a format that appeals to web video savvy audience? Great news. Google has started a Vlog called The Google Beat which will broadcast unique search trends for the week.
Using data from Google Trends, Google Insights for Search and some additional tools, the Google Beat will give you a snapshot of some of the topics that prompted people to turn to the web over the past week. You've probably seen our previous deep dives into Google search trends, like our annual year-end Zeitgeist and posts here about search trends related to events like the World Cup, the Oscars® and beyond. Searches can be unexpected, and sometimes what's popular one week could never have been predicted the week before (think of Falcon Heene, last October's "balloon boy" or Steven Slater). We're looking forward to seeing what our data will reveal.
The idea is to get people more interested in search trends which are certainly more digestible when read by a perky Googler. If you are into it, you can subscribe here on YouTube.
The first video is, of course, embedded below:
Google does "the wisdom of crowds."
If you think about the millions of searches conducted daily using Google, (GOOG) there is reason to believe you ought to be able to divine patterns or trends from the activity. If everyone is searching for a particular song for example, you might expect that artist to climb the charts. If searches are fast and furious for a digital camera, sales ought to correspondingly increase.
But MOREMichael V. Copeland, Senior Writer - Sep 8, 2009 7:29 AM ET
Think of the jagged light blue line in the fever chart at right as the bubble of hype that keeps Apple's (AAPL) iPhone floating above of its competitors.
What you're looking at is a snapshot of a Google Trends chart comparing the number of times the word "iPhone" appears in a Google search request with the words "Palm" (PALM), Research in Motion's (RIMM) "BlackBerry," Microsoft's (MSFT) "Windows Mobile" and Google's (GOOG) MOREPhilip Elmer-DeWitt - Feb 15, 2009 9:47 AM ET
How big is the buzz around Apple's (AAPL) forthcoming iPhone?
Here's one way to gauge it: track keyword searches using Google's cool Trends tool, available here. With this free widget you can enter one or a series of search terms and instantly get a sense of how often they are invoked over time.
For example, a simple request for the graph of searches on Google (GOOG) for "3g iphone" over the past MOREPhilip Elmer-DeWitt - Jun 5, 2008 9:14 AM ET
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