Google Buzz

How Google can thrive in the age of Facebook

December 6, 2010: 3:00 AM ET

By some measures. we're hitting an Internet age that leaves Google behind. But here's a prescription to keep search relevant in the face of Facebook's social empire.

By Kevin Kelleher, contributor

Google and Facebook logosBeing king of the web is a short-lived gig. Only several years ago the web was navigated by search and Google was the clear king of innovation. Now, as the web takes on an increasingly social structure we seem to be heading into the Age of Facebook.

By some measures, it will be an age where Google isn't welcome. The company has long been seen as a one-trick pony, gifted at search and little else. It's stumbled again and again in social media with Orkut, Buzz and Wave – efforts that were at best mixed successes. Increasingly, executives and engineers in Silicon Valley openly declare that Google can't beat Facebook at its own game. Underscoring the pessimism, several key employees have bolted Google for Facebook in recent months.

Meanwhile, Facebook is expected to earn $3.2 billion in revenue next year, mostly from online ads – which is more than Google (NASDAQ:GOOG) makes on display ads alone. Time is running out for Google to find a way to keep its revenue and profit growing. More

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