Gone with the Wind

Steve Jobs as Scarlett O'Hara

October 3, 2010: 11:36 AM ET

What did Apple's CEO really learn during those 12 years in the wilderness?

According to Randall Stross, who addressed the question in a guest article in the Sunday New York Times, what Steve Jobs learned from his mistakes at NeXT -- the company he founded in 1985 after he was stripped of his authority at Apple (AAPL) -- was to retain talent and to delegate.

"Almost every aspect of the [NeXT computer] — including the finish on interior screws — was his domain," Stross writes. "According to one [former colleague], while a delegation of visiting executives waited on the sidewalk, Mr. Jobs spent 20 minutes directing the landscaping crew on the exact placement of the sprinkler heads."

Jobs delegates plenty now, says Daring Fireball's John Gruber, who talked about Jobs' years in the wilderness in his keynote at Macworld 2010 last February (see YouTube video excerpt here and below the fold). Jobs doesn't write code or design iPhones.

"But I do think there is one product that Jobs designed himself, personally, and that's Apple, the company," Gruber said. "What I think he did in the aftermath was to sit back and figure out how a large company should be structured."

Specifically, Gruber suggests, Jobs may have figured out how to structure Apple Inc. so that it can survive and thrive when its co-founder is no longer around to run it.

But I believe there may be an even more pressing lesson that Jobs learned from Apple and NeXT, one that says as much about how he has managed Apple since his return in 1997 as his need to delegate, hold on to key employees and prepare for his succession.


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