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Mac vs. Windows 7: Four new videos
Celebrating Microsoft's big day with a store opening and three new Get-a-Mac ads
In the long running battle between Apple (AAPL) and Microsoft (MSFT), Thursday was a huge win for the boys from Redmond.
Windows 7 launched without a visible hitch and generated more positive reviews than we could count (a Google News search turned up 3,281, but we haven't read them all.)
Meanwhile, in Scottsdale, Ariz., the opening of the first Microsoft MORE
Philip Elmer-DeWitt - Oct 23, 2009 6:47 AM ETPosted in: Advertising, Apple, Apple Stores, Get a Mac, Microsoft, Microsoft Store, Retail, Windows 7 -
Mac vs. PC: Inside the ad wars
Every Wednesday, Lee Clow, creative director of Apple's ad agency TBWA/Chiat/Day, flies from Los Angeles to Cupertino to meet with Steve Jobs, a weekly get-together that's been going on for years.
Meanwhile, in Redmond, Wash., Steve Ballmer barges into the office of Mich Mathews, head of Microsoft's central marketing group, giving her high fives and shouting again and again "I'm a PC!"
Those are two of the scenes Devin Leonard re-creates for MORE
Philip Elmer-DeWitt - Aug 30, 2009 8:01 AM ET -
Apple taps 'Puddy' to attack Windows 7
After a hiatus of three and a half months without a new TV ad, Apple (AAPL) broke out a pair of fresh "Get a Mac" spots Monday night to soften the ground for the next operating system war with Microsoft (MSFT).
Earlier that day, Apple had announced that it was shipping the newest version of its flagship Macintosh OS -- Snow Leopard -- on Friday, nearly two months before the scheduled MORE
Philip Elmer-DeWitt - Aug 25, 2009 7:22 AM ETPosted in: Apple, David Puddy, Get a Mac, Laptop hunters, Lauren, Microsoft, Patrick Warburton, Snow Leopard, Windows 7 -
Would Bill Gates have aired Laptop Hunters?
I got a thoughtful message last week from Jim Neal, a retired advertising and PR guy who owns a little Apple (AAPL) stock and spends a lot of time following its ups and downs.
Lately he's been trying to make sense of Microsoft's (MSFT) Laptop Hunters TV ads -- the ones where ordinary Americans are given a budget and a wad of cash and set loose in a computer store to MORE
Philip Elmer-DeWitt - May 17, 2009 9:18 AM ET -
Apple slams Microsoft with rubber chickens
Like a politician with high approval ratings, Apple (AAPL) has responded to Microsoft's (MSFT) attack ads by ignoring them.
After a four-month hiatus with no new "Get a Mac" spots, Apple released four in a row Sunday (available at Apple's website and pasted below the fold).
None of them deal with the charge Microsoft has been hammering home in a series of 60-second TV ads and a quasi-independent "white paper": that spec-for-spec, MORE
Philip Elmer-DeWitt - Apr 20, 2009 9:20 AM ET
