Germany
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Europe's $1,478 iPhones
One of the questions left unanswered when Apple (AAPL) finally sealed the deal with Orange to market the iPhone in France -- where it's illegal to sell a phone that's locked to a particular carrier -- was how much customers who wanted to buy the device without a contract would have to pay.
Now we know, thanks to a court in Hamburg, Germany: a premium of 600 euros, or $880, MORE
Philip Elmer-DeWitt - Nov 21, 2007 11:24 AM ET -
Brits snapped up Apple iPhones
Britons snapped up Apple (AAPL) iPhones at a healthy clip over the weekend, according to sales estimates that appeared in the British press this morning.
The Guardian and The Times quote Peter Erskine, CEO of O2 UK, estimating that "tens of thousands" of the devices were sold at Apple, O2 and Carphone Warehouse stores over the weekend. The Mirror, citing an unnamed O2 spokesperson, put the number at 70,000, according MORE
Philip Elmer-DeWitt - Nov 13, 2007 8:07 AM ET -
Europe's Phony iPhone Frenzy
For the faithful, waiting long hours in line for a new Apple (AAPL) product has become one of those formative experiences they'll be retailing to their grandchildren.
It's "a bit like going to a rock concert," Paul Waite told the London Times after sitting in the bitter cold outside Apple's Regent Street store for 12 1/2 hours on Friday for a chance to buy an iPhone on its first day of MORE
Philip Elmer-DeWitt - Nov 10, 2007 1:24 PM ETPosted in: Apple, Apple Stores, Carphone Warehouse, Frenzy, Germany, iPhone, Marketing, O2, T-Mobile, U.K. -
Apple iPhone set to launch in Germany and U.K.
Apple's (AAPL) iPhone makes its European debut Friday, starting with a special midnight event at T-Mobile's flagship Telekom shop in Cologne, Germany. Sales in the U.K. start at 6:02 p.m. at Apple, O2 and Carphone Warehouse outlets.
The openings have been preceded in the U.K. by the usual Apple marketing drum roll: TV ads in heavy rotation, flattering reviews in the national media (the Telegraph) and the Web (Trusted Reviews), and MORE
Philip Elmer-DeWitt - Nov 8, 2007 8:32 AM ET
