Geek Squad

Where social media's "It Boy" cut his teeth

November 17, 2009: 8:00 AM ET

Before getting into gaming, Farmville's father was a player in the glam world of online tech support.

Before Zynga, there was SupportSoft.

Pickus (not Pincus) discusses his company's new model. Photo:

Prior to launching the hot social gaming outfit that spawned Farmville and Café World, Mark Pincus founded a trio of companies: Social networking company, downloading service FreeLoader, and SupportSoft, a company that began providing support software for enterprise companies in 2001.

Today, SupportSoft is called (SPRT) and its current CEO is named Josh Pickus. (The similarity to the name of the company's founder is eerie but purely coincidental.)

The company's focus has also morphed; the company earlier this year sold its enterprise division to Consona Corporation — a daring move, considering that sales to corporations made up a big chunk of's revenue in recent years. More

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