Samsung's commercials are telling stories. Apple's are pushing product.
FORTUNE -- At $1.6 to $1.8 million per 30-sec. spot, the Academy Awards are second only to the Superbowl as a high-value stage for advertisers to strut their stuff before a massive TV audience.
Apple (AAPL) ceded the Superbowl to Samsung, whose ad-agency sendup starring Seth Rogan and Paul Rudd ended up going viral on YouTube with more than 21 million hits.
The Oscars MOREPhilip Elmer-DeWitt - Feb 25, 2013 7:58 AM ET
Samsung had 29%, according to Canaccord Genuity. The rest got nothing.
FORTUNE -- Can you spot the problem with the pie chart at right? If you noticed that the two slices add up to more than 100%, you're on the right track.
Last quarter, Apple (AAPL) and Samsung so dominated the worldwide market for mobile phones (smart and dumb) that the rest of the manufacturers -- including Nokia (NOK), Motorola (GOOG), BlackBerry MOREPhilip Elmer-DeWitt - Feb 6, 2013 3:36 PM ET
According to Chitika, the iPad has recovered somewhat from its post-Christmas dip
FORTUNE -- There was some consternation among Apple (AAPL) investors in early January when the Chitika Ad Network -- which sells data about the online activities of hundreds of millions of users to its advertising clients -- published a version of the chart at right. It showed the iPad's share of North American tablet Web traffic dropping 7.14% in MOREPhilip Elmer-DeWitt - Feb 6, 2013 8:29 AM ET
Judging by Google searches, people are much more interested in exploding iPhones
FORTUNE -- I have it on good authority that the lithium-ion batteries used in everything from iPods to Boeing 787s will, under the right circumstances, overheat and self combust. Just this weekend, according to the Seoul-based Chosun Ilbo, a Samsung Galaxy Note caught fire in the pants pocket of a 55-year-old Korean, leaving second-degree burns on his right thigh.
I'd MOREPhilip Elmer-DeWitt - Feb 4, 2013 3:35 PM ET
LeBron James joins Paul Rudd, Seth Rogen and Bob ("Breaking Bad") Odenkirk
FORTUNE -- Samsung's official Superbowl ad -- scheduled to air in the game's fourth quarter -- appeared on YouTube overnight. There are no swipes at Apple (AAPL) this time, but like the controversial teaser, the product pitch is so soft-pedaled you can hardly hear it.
The Verge estimates that the 120-second spot cost Samsung more than $15 million in air time alone.
According MOREPhilip Elmer-DeWitt - Feb 3, 2013 10:33 AM ET
The creator of Apple's best-known ad campaign left after his Mac Genius spots bombed
FORTUNE -- I thought Samsung's pre-Superbowl commercial -- the one featuring Seth Rogen and Paul Rudd as copy writers hamstrung by the threat of trademark lawsuits -- was quite clever. Brilliant, even.
But I also wondered whether the inside joke it was making -- about Apple's (AAPL) long-running legal battles with Samsung -- might go over the heads MOREPhilip Elmer-DeWitt - Feb 3, 2013 6:34 AM ET
By Friday the spot had gone viral on YouTube with 1.7 million views
FORTUNE -- According to Asymco's Horace Dediu, Samsung spends nearly $12 billion a year on advertising, commissions and sales promotions -- more than Apple (AAPL), HP (HPQ), Dell (DELL), Microsoft (MSFT) and Coca Cola (KO) combined.
Where is that money going? Some of it is being spent on TV commercials like the one above featuring some high-priced actors (Seth Rogen, Paul MOREPhilip Elmer-DeWitt - Feb 1, 2013 7:33 AM ET
Samsung led Q3 with market share (21.8%), Apple led with value ($34.1 billion)
FORTUNE -- Once again, Samsung and Apple (AAPL) are the big winners in the quarterly Worldwide Connected Smart Device report that IDC released Monday.
Combined shipments of PCs, tablets and smartphones grew a healthy 27.1% year over year in the third quarter of 2012 according to IDC -- a total of 303.6 million devices worth $140.4 billion. But the MOREPhilip Elmer-DeWitt - Dec 10, 2012 10:31 AM ET
It's bigger than than Apple, HP, Dell, Microsoft and Coca Cola's combined
FORTUNE -- One of the reasons Samsung's Galaxy smartphones and tablets seem to be everywhere these days may be that the company is spending a fortune -- nearly $12 billion a year, according to Asymco's Horace Dediu -- on advertising, commissions and sales promotions.
Dediu estimates that Samsung now spends more on marketing its mobile devices than Apple (AAPL), HP MOREPhilip Elmer-DeWitt - Nov 29, 2012 1:56 PM ET
The lopsided loss is not playing well in the South Korean press
FORTUNE -- "While Samsung officials in Seoul weren't expecting a convincing win in a trial held at the heart of Silicon Valley, they hadn't been expecting such a lopsided loss either."
So writes Kim Yoo-chul in a piece published Sunday afternoon in the Korea Times, the oldest English-language daily in South Korea.
Under the headline "Samsung scrambles to recover after uppercut" MOREPhilip Elmer-DeWitt - Aug 26, 2012 12:38 PM ET
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