The creator of Apple's best-known ad campaign left after his Mac Genius spots bombed
FORTUNE -- I thought Samsung's pre-Superbowl commercial -- the one featuring Seth Rogen and Paul Rudd as copy writers hamstrung by the threat of trademark lawsuits -- was quite clever. Brilliant, even.
But I also wondered whether the inside joke it was making -- about Apple's (AAPL) long-running legal battles with Samsung -- might go over the heads MORE
Philip Elmer-DeWitt - Feb 3, 2013 6:34 AM ET
By Friday the spot had gone viral on YouTube with 1.7 million views
FORTUNE -- According to Asymco's Horace Dediu, Samsung spends nearly $12 billion a year on advertising, commissions and sales promotions -- more than Apple (AAPL), HP (HPQ), Dell (DELL), Microsoft (MSFT) and Coca Cola (KO) combined.
Where is that money going? Some of it is being spent on TV commercials like the one above featuring some high-priced actors (Seth Rogen, Paul MORE
Philip Elmer-DeWitt - Feb 1, 2013 7:33 AM ET
Samsung led Q3 with market share (21.8%), Apple led with value ($34.1 billion)
FORTUNE -- Once again, Samsung and Apple (AAPL) are the big winners in the quarterly Worldwide Connected Smart Device report that IDC released Monday.
Combined shipments of PCs, tablets and smartphones grew a healthy 27.1% year over year in the third quarter of 2012 according to IDC -- a total of 303.6 million devices worth $140.4 billion. But the MORE
Philip Elmer-DeWitt - Dec 10, 2012 10:31 AM ET
It's bigger than than Apple, HP, Dell, Microsoft and Coca Cola's combined
FORTUNE -- One of the reasons Samsung's Galaxy smartphones and tablets seem to be everywhere these days may be that the company is spending a fortune -- nearly $12 billion a year, according to Asymco's Horace Dediu -- on advertising, commissions and sales promotions.
Dediu estimates that Samsung now spends more on marketing its mobile devices than Apple (AAPL), HP MORE
Philip Elmer-DeWitt - Nov 29, 2012 1:56 PM ET
The lopsided loss is not playing well in the South Korean press
FORTUNE -- "While Samsung officials in Seoul weren't expecting a convincing win in a trial held at the heart of Silicon Valley, they hadn't been expecting such a lopsided loss either."
So writes Kim Yoo-chul in a piece published Sunday afternoon in the Korea Times, the oldest English-language daily in South Korea.
Under the headline "Samsung scrambles to recover after uppercut" MORE
Philip Elmer-DeWitt - Aug 26, 2012 12:38 PM ET
Even with 40% fewer unit sales, the iPhone generated 3 times more profit
Apple's (AAPL) reign as the world's No. 1 maker of smartphones, it turns out, was like the life of a grasshopper: It overtook Nokia (NOK) in June and was overtaken by Samsung in September.
Strategy Analytics reported Friday that Samsung either shipped or sold (accounts differ) 27.8 million smartphones last quarter, easily outpacing the 17.07 million iPhones that Apple sold in MORE
Philip Elmer-DeWitt - Oct 28, 2011 8:08 AM ET
A move to "streamline" an epic legal battle has only made it more complicated
There was some confusion in the tech press last Saturday when Bloomberg reported that Samsung had quietly dropped a countersuit filed in California in response to Apple's (AAPL) charge last April that Samsung had "slavishly" copied Apple's iPhone.
"One down, one to go?" wrote Christopher Trout for Engadget.
Hardly. As FOSS Patents' Florian Mueller reported Wednesday, what Samsung did MORE
Philip Elmer-DeWitt - Jul 7, 2011 5:31 AM ET
Apple and its main supplier of memory chips seem headed for "ugly divorce," says expert
The legal battle began in April when Apple (AAPL) filed a suit in California accusing Samsung of "slavishly" copying its iPhone and iPad designs has gone nuclear.
After trading suits and counter suits in several legal venues, from South Korea to the U.K., Samsung on Thursday took its case to the U.S. International Trade Commission in Washington. MORE
Philip Elmer-DeWitt - Jun 30, 2011 6:33 AM ET
According to a Korean Newspaper, the Galaxy Tab is off to a strong worldwide start.
Perhaps, contrary to what Apple (AAPL) CEO Steve Jobs says, the seven inch tablet isn't dead on arrival.
The Korean Herald reports that the Samsung Galaxy Tab has sold over 600,000 units in the month since its launch. The Tab launched first on T-Mobile in the U.S. twelve days ago on November 10th.
That likely makes it the fastest selling MORE
Seth Weintraub - Nov 22, 2010 11:45 AM ET
Samsung didn't show off this functionality during its North American demo.
Another great use of the Galaxy Tab, which Samsung is positioning as a "take with you tablet," is as a home automation device. Here's a presentation (via Engadget) of the Galaxy Tab being used to control various devices around the house:
The demo depicts live widget-based control over your home's HVAC, TV (including remote viewing), stove, oven, dryer, vacuum robot, and MORE
Seth Weintraub - Sep 27, 2010 9:22 AM ET