FORTUNE -- Samsung and Swisscom, a major Swiss telecommunications carrier, have come up with a crowd-pleasing way to promote one of the things the Galaxy S4 can do that Apple's (AAPL) iPhones can't.
Link: YouTube video.
Unlike Apple, Samsung makes different flavors for different regional tastes.
FORTUNE -- Although from the outside they look the same, on the inside the Galaxy S4 that Samsung sells in the U.S. and the one it sells in Korea turn out to have significant differences -- including the apps processor, the wireless subsystem and the bill of materials.
The differences were discovered when the two products were dissected by the iSuppli wrecking crew MORE
Philip Elmer-DeWitt - May 9, 2013 11:08 AM ET
At a graduation pool party, all the cool kids have the "next big thing"
FORTUNE -- It takes 1:30 for Samsung to demonstrate the Galaxy S4 feature set -- which includes, apparently, Smell-O-Vision -- by which it intends to reverse Apple's (AAPL) growing lead in the U.S. smartphone market.
See also: Apple's new iPhone ad
Philip Elmer-DeWitt - May 4, 2013 6:25 AM ET
Reading the comments on these smackdowns, I don't know whether to laugh or cry.
FORTUNE -- The outcome of the many drop tests that have surfaced on YouTube comparing the ruggedness of the Samsung Galaxy S4 with that of the Apple (AAPL) iPhone 5 was never really in doubt.
In falls that shatter the screen of the new Galaxy, pop its back off and kill its camera, the iPhone 5 takes a licking MORE
Philip Elmer-DeWitt - May 1, 2013 7:03 AM ET
We didn't see customers queuing up, but we did spot some entertaining YouTubes.
FORTUNE -- Samsung doesn't have Apple's (AAPL) network of company-owned stores to draw lines of customers, but it's found others ways to attract crowds for the launch of its latest Galaxy smartphone.
Below: Highlights from the Galaxy S4 Worldtour.
Seoul:
Johannesburg:
Mumbai:
New Delhi:
Vancouver:
New York City:
See also: Samsung's event marketing makes Apple's hype look tame.
Philip Elmer-DeWitt - Apr 28, 2013 11:29 AM ET
"Explosive" interest in buying Samsung smartphones approaches iPhone levels in U.S.
FORTUNE -- As the Galaxy S4 rolls out in the U.S. this week, Samsung is likely to experience its fourth and biggest wave yet of smartphone buying, according to a proprietary ChangeWave poll of early-adopter types conducted between March 21 and April 2.
The results from the survey of 4,011 ChangeWave members, which we obtained Saturday, were released to subscribers two weeks ago. MORE
Philip Elmer-DeWitt - Apr 28, 2013 6:53 AM ET
Of the 10.4 million new smartphone users between Nov. and Feb., 85% went to Apple.
FORTUNE -- One way to view the U.S. smartphone data released Thursday by comScore (spreadsheets below) is to look at the total number of new subscribers in the 3-month period covered (November 2012 to February 2013) and compare the number of users who bought Apple (AAPL) iPhones with those who chose Google (GOOG) Android phones.
Total new MORE
Philip Elmer-DeWitt - Apr 5, 2013 7:13 AM ET
Korean electronics giant Samsung is nipping at Apple's heels, yes, but it is still missing one crucial element.
FORTUNE -- The technology press loves a good narrative. And among the most beloved narratives is a good horserace. Two rivals striving to better each other with new products or new features. The archetypal tech rivalry, between Microsoft and Apple not only lasted for decades, it helped make Silicon Valley what it is today.
During MORE
Kevin Kelleher - Mar 28, 2013 7:26 AM ET
Ironically, the Galaxy tweets had more "positive bias" than the iPhone's
FORTUNE -- Is Twitter the new measure of commercial buzz? Piper Jaffray's Gene Munster seems to think so.
In a note to clients issued Wednesday he offers as evidence that Apple's (AAPL) smartphone "holds more mass appeal with consumers" the fact that there were five times as many tweets (2.4 million) about the iPhone 5 on the day of and the day MORE
Philip Elmer-DeWitt - Mar 27, 2013 5:22 PM ET
Two company valuations that passed in the night
FORTUNE -- Who would have guessed a week ago that the thing that would lift Apple (AAPL) out of its winter doldrums would be the unveiling of its fiercest competitor's whizzy new flagship device?
But that's what happened.
The day after Thursday evening's big event at Radio City Music Hall -- where Samsung introduced the Galaxy S4 in a faux-Broadway production that garnered mostly negative reviews MORE
Philip Elmer-DeWitt - Mar 18, 2013 4:10 PM ET