FORTUNE -- "Nobody will buy this watch, and nobody should."
No matter. The one-minute ad spot is terrific, worth every won Samsung paid for it.
It appeared on YouTube last week and this week it's No. 1 in AdAge's Viral Video Chart, with nearly 10 million page views.
ASIDE: The iPhone 5 makes a cameo appearance in my daughters' favorite entry -- at No. 10 -- on this week's Ad Age chart: Girls don't poop. (Not entirely safe for office viewing.)
Stung by the copy-cat label, Samsung set out to prove it can out-innovate the innovator.
FORTUNE -- "The curtain closed on this device," said CNBC's Jim Cramer after he read the New York Times' review of the Galaxy Gear, Samsung's pre-emptive strike at Apple's (AAPL) rumored iWatch.
Without an actual iWatch to copy, Samsung had to design its own. The Gear went on sale in the U.S. this week for $299.99, and now MOREPhilip Elmer-DeWitt - Oct 4, 2013 7:43 AM ET
Let's hope Apple stays away from this already crowded market with a low barrier to entry. (Even Nissan has one!)
By Cyrus Sanati
FORTUNE -- Apple's latest product launch party was a real dud, but it could have been a lot worse if it had launched a line of so-called smartwatches. Apple enthusiasts had expected the company to counter recent smartwatch offerings from the likes of Samsung and Nissan by unveiling MORESep 11, 2013 11:29 AM ET
A sense of showmanship is one thing Samsung hasn't managed to steal from Apple.
FORTUNE -- I wasn't in Berlin for the unveiling of Galaxy Gear -- Samsung's attempt to steal a march on Apple (AAPL) by introducing a smartwatch before Tim Cook can -- and I haven't seen the device, as the Apple line sitter put it in that 2011 Galaxy S2 ad, with my hands.
But I've seen enough product MOREPhilip Elmer-DeWitt - Sep 4, 2013 3:12 PM ET
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