The secret to populating an unpopular smartphone platform: cash incentives
When free phones and promises of prime real estate on the Windows Phone app store wasn't enough to get reluctant developers to write software for the new device -- the first fruit of a collaboration between Microsoft (MSFT) and Nokia (NOK) -- Microsoft reportedly starting writing checks to cover some of the cost of development, which can run anywhere from $60,000 to $600,000.
Among the developers that, according to the Times, have been paid to write for the Windows Phone OS:
By the time the Lumia 900 is released, the Times reports, the Windows Phone app store will have more than 70,000 titles, including Netflix, YouTube, the Weather Channel, Amazon Kindle and Fruit Ninjas. Still missing: Pandora, Instagram and all the Zynga games.
"We are by no means satisfied with our catalog," Casey McGee, senior marketing manager for Windows Phone, told the Times. "That's something we can get better at, and do better at, every day."
The results of the "People's Choice" app award are announced at Macworld|iWorld
A record 1.5 million votes were cast earlier this month in the fourth annual Best App Ever contest, more than three times as many as last year. Created in 2008 by 148Apps -- a smartphone app-tracking website named after the maximum number of apps that could be installed on Apple's (AAPL) original iPhone -- its purpose, according to founder MOREPhilip Elmer-DeWitt - Jan 27, 2012 11:00 AM ET
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