FORTUNE -- There's an elegiac tone to Adam ("Inside Apple") Lashinsky's essay in the issue of Fortune that names Apple (AAPL) the world's most admired company (as selected by its corporate peers) for the sixth year in a row.
"For some," Lashinsky writes, "the news will come as a surprise. Headlines of late have tended to portend Apple's demise, comparing the computer and mobile-gadget maker to Microsoft (the horror) and wondering whether Apple had lost its cool factor."
But perhaps, he suggests, echoing Horace Dediu's "Why doesn't anybody copy Apple?," Cupertino's competitors know something that more fickle investors and consumers do not: That it's not easy to do what Apple does.
"For those expecting a fall from grace," Lashinsky writes, "Apple undoubtedly is a victim of its own success. [Steve] Jobs, a legend in his own time and the face of Apple, actively hid his managers from public view, preferring that they focus on work, not self-aggrandizement. What's more, for a company that without hyperbole can be described as having released four revolutionary products in a decade -- iTunes, iPod, iPhone, and iPad -- expectations become exceedingly high.
"Yet the still-admiring executives who try to do what Apple does must have a sense of Apple's persistent potential. Apple's management bench is deep, if not famous. It's also easy to forget that six years separated the iPod and the iPhone, which preceded the iPad by another three years. When Apple released the iPad in 2010, it was initially mocked. Three years have passed, making the company not yet overdue to issue its latest category-defining product, whatever that may be. The world expects miracles from Apple. So much so that the absence of one on a regular schedule spells doom to some. Mere mortals at companies that never have put a dent in the universe continue to admire Apple's accomplishments."
Lashinsky's essay, "It's lonely at the top for Apple," can be found in the issue of Fortune dated March 18, 2013.
A cult figure among day traders issues a rare "buy" recommendation
FORTUNE -- With Apple (AAPL) trading just over $530 a share -- under 13 times last year's earnings and 10.56 times his estimated October earnings -- Bullish Cross' Andy Zaky on Thursday told his readers to buy:
"Those who have been waiting for a correction in Apple to buy the stock now have that opportunity to do so. On a technical MOREPhilip Elmer-DeWitt - May 18, 2012 7:25 AM ET
Andy Zaky has a plan
FORTUNE -- Most Apple (AAPL) analysts will offer estimates that look a few quarters or even a year in advance.
Andy Zaky is not like most analysts.
For one thing, his estimates over the past four years have been considerably more accurate than your average Wall Street analyst (see, for example, here).
For another, he's not afraid to stick his neck out -- way out -- both in his MOREPhilip Elmer-DeWitt - May 9, 2012 6:50 AM ET
From Jobs to Sculley to Spindler to Amelio to Jobs (again) and Cook
FORTUNE -- It's been seven months since Fabio Zambelli retired SetteB.IT, the Italian-language blog with which he'd been covering Apple (AAPL) for more than five years. But he's still tracking the company's progress. When Fortune released its annual listing of America's 500 largest companies over the weekend -- a list that showed Apple rising from 35 in 2011 to MOREPhilip Elmer-DeWitt - May 7, 2012 10:11 AM ET
The reporter who knew Jobs best discovers a trove of forgotten interviews
Rummaging through a storage shed after Steve Jobs' death, Brent Schlender came across a few dozen interview tapes he had made during 25 years of covering Apple's co-founder for the Wall Street Journal and Fortune. Some were as long as three hours. Some had never been transcribed.
Schlender drew heavily on those recordings to produce Fast Company's May cover story MOREPhilip Elmer-DeWitt - Apr 18, 2012 5:52 AM ET
He tops a list that includes Gates, Bezos, Page, Brin, Schultz and Zuckerberg
"Though he could be abusive and mean-spirited to people who threw themselves into their work on his behalf, Steve Jobs has been our generation's quintessential entrepreneur. Visionary. Inspiring. Brilliant. Mercurial."
So writes Fortune's John Byrne in the entry that named Apple's (AAPL) Steve Jobs the "greatest entrepreneur of our time," ahead of the founders of Microsoft (MSFT), Amazon (AMZN), MOREPhilip Elmer-DeWitt - Mar 25, 2012 8:00 PM ET
If you're in L.A. Thursday or Friday, join us at the Apple Investors Summit
We'll be speaking, along with Steve Jobs biographer Walter Isaacson, Apple (AAPL) co-founder Steve Wozniak, Fortune's Adam Lashinsky, Asymco's Horace Dediu, Bullish Cross's Andy Zaky, Posts at Eventide's Robert Paul Leitau, AAPLPain's Travis Lewis, The Street's Jason Schwarz and many more.
To register, click here.Philip Elmer-DeWitt - Mar 14, 2012 5:07 AM ET
The senior VP's chief weakness, writes Fortune's Adam Lashinsky, is his naked ambition
He's young (43). Comfortable on stage (played Sweeney Todd in high school). Has serious nerd credentials (Stanford, NeXT). Shares Steve Jobs' obsession with detail (keeps a jeweler's loupe in his office to check every pixel on every icon). And the division he heads -- mobile software -- drives nearly 70% of Apple's (AAPL) income.
"He's a sharp, down-to-earth, and talented MOREPhilip Elmer-DeWitt - Jan 17, 2012 5:29 AM ET
He mapped out a strategy to rescue the failing merger on a whiteboard in 2003
After a long meeting with Steve Jobs last year about what the iPad would mean for publishers, Fortune's technology editor Stephanie Mehta -- known to her colleagues as "Stephanie Telephony" when she covered telecommunications -- remarked that Jobs was a surprisingly astute student of other people's businesses, including hers.
Case in point: A story Brent Schlender, who covered MOREPhilip Elmer-DeWitt - Oct 25, 2011 7:05 AM ET
Among the highlights of the excerpt from Walter Isaacson's Steve Jobs in the current issue of Fortune is the story of how Jobs repaired Apple's (AAPL) relationship with Microsoft (MSFT) just in time to get Bill Gates to participate in his 1997 MacWorld keynote. Jobs waited until the end to introduce, after a dramatic pause, Apple's new partner and investor. Suddenly Gates' face appeared, to boos and catcalls, on a giant screen.
"That was my MOREPhilip Elmer-DeWitt - Oct 24, 2011 12:40 PM ET
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