Shares the No. 17 spot on Foreign Policy's 2010 top 100 list "for reinventing reading"

Source: Foreign Policy. Bezos: EMMANUEL DUNAND/AFP/Getty Images; Jobs: Justin Sullivan/Getty Images

You don't often hear Apple (AAPL) and Amazon's (AMZN) CEOs mentioned in the same breath, but there they are in the current issue of Foreign Policy, honored together for the contribution of their competing e-readers.

It's an odd pairing, given what Steve Jobs said about Jeff Bezos' Kindle in 2008:

"It doesn't matter how good or bad the product is, the fact is that people don't read anymore," he told the New York Times. "Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don't read anymore."

But that was before Apple released the iPad.

"Amazon has done a great job" with its Kindle, Jobs told the press two years later during the unveiling of his own e-reader. "We're going to stand on their shoulders and go a little bit farther."