FORTUNE -- Consumer preferences in one of this holiday's hottest categories -- tablet computers -- shifted pretty dramatically between the third and fourth quarters, according to a new survey of U.S. households with broadband access published Thursday by Parks Associates.
Among its findings:
The most dramatic shift, however, was the fall-off in potential Surface buyers.
"Consumers initially expressed interest in the Microsoft Surface," Barett said, "but once pricing and product details were announced, holiday intentions to purchase a Microsoft Surface dropped to 21% in Q4 from 45% in Q3."
Pent-up demand for the new Kindle is even stronger than for the iPad 2
In a note to clients issued Thursday, RBC's Mike Abramsky shares the results of a ChangeWave survey of 2,600 early adopter types. Two key findings:
5% of those surveyed said they had pre-ordered or were very likely to buy Amazon's (AMZN) new Kindle Fire, exceeding the 4% who said they were very likely to buy the original iPad MOREPhilip Elmer-DeWitt - Nov 9, 2011 8:38 AM ET
There's a case to be made that Amazon's new browser is more important than its tablet
The hardware Amazon (AMZN) introduced Wednesday dominated the early headlines. Most of the coverage focused on whether Amazon's Fire tablet will cut into sales of Apple's (AAPL) iPad or Barnes & Noble's (BKS) Nook or both.
But the second-day stories have started to zero in on the implications of a less-heralded -- and more unexpected -- MOREPhilip Elmer-DeWitt - Sep 29, 2011 11:05 AM ET
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