Final Cut Pro
Why Conan O'Brien loves to lampoon Apple (video)
September 10, 2011: 12:56 PM ETRipe target, easy to spoof, smack in the middle of his demographic sweet spot
Source: The Conan O'Brian Show
The Conan O'Brian Show Thursday night aired yet another mock Apple (AAPL) video -- its fourth this year, by our count. (See here, here and here.)
This one picks up where news stories about the lost iPhone 5 left off, with Cupertino's crack engineers devising ever more fiendish punishments for whomever took the secret prototype. (Tag line: "You have no idea who you're messing with.")
Why does TeamCoco keep doing this?
First, I assume, because it's good comedy. The story of the iPhone that walked out of a tequila bar is intrinsically funny. Also, there's a pomposity to those Apple videos -- the form that's being spoofed here -- that's asking to be punctured. But most of all, the demographic that buys iPads and iPhones and follows Apple news is a perfect fit for Conan's Twitter-driven comeback: young, hip, well-heeled and wired.
Conan's spoofs are not without their clout. Plenty of Final Cut Pro users protested the release of Final Cut Pro X (and the withdrawal of its predecessor), but none so effectively as the post-production crew of the Conan O'Brian Show. Last week, two months after that video aired, Apple started quietly selling Final Cut Pro again.
Below the fold: The iPhone 5 torture video.
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Apple issues a Final Cut Pro X mea culpa -- sort of
After 600 negative reviews and a 5,000-signature petition, it offers 4 'not yet's and 2 'soon's
Eight days after releasing Final Cut Pro X, the latest update to its popular professional video editing software, Apple (AAPL) issued an FAQ designed to answer what it describes as "a lot of discussion in the pro video community."
"A lot of discussion" is an understatement.
The program was lampooned on Conan O'Brien. It triggered the current MORE
Philip Elmer-DeWitt - Jun 29, 2011 11:17 AM ETPosted in: Apple, Conan O'Brien, FAQ, Final Cut Pro, Final Cut Pro X, Mac App Store, PCs, PetitionOnline, software, Video editing -
600 filmmakers sign complaint about Final Cut Pro X
Ask that the company either support the previous version or sell it to someone who will
Nobody has sued Apple (AAPL) yet over the changes it made in Final Cut Pro X, the latest version of its popular professional video editing software, but judging from the language in the petition gathering signatures on the Web, it's just a matter of time.
Endorsed by a long list of people who describe themselves as MORE
Philip Elmer-DeWitt - Jun 27, 2011 2:42 PM ET -
Conan O'Brien's video editors spoof Apple's Final Cut Pro X
More fallout from the botched update of the Mac's professional video editing software
Four days after Apple (AAPL) released Final Cut Pro X, the latest version of its top-of-the-line video editing software, the repercussions are still rippling through Hollywood and the tech press.
David Pogue, who gave it a positive review in Thursday's New York Times, was forced to revisit his assessment that afternoon. "In 10 years of writing Times columns, I've MORE
Philip Elmer-DeWitt - Jun 25, 2011 11:44 AM ET -
The Final Cut Pro X debacle
One day later, 501 reviews, 229 of them negative
"Since the early 2000s," according to its Wikipedia entry, "Final Cut Pro began to develop a large and expanding user base, mainly video hobbyists and independent filmmakers." By 2008, according to a survey published by the American Cinema Editors Guild, more than one in five members had abandoned Avid's (AVID) Media Composer and were doing their post-production work on Final Cut Pro.
Which MORE
Philip Elmer-DeWitt - Jun 22, 2011 6:34 PM ETPosted in: Apple, Avid Technology, Final Cut Pro, Mac, Mac App Store, Media Composer, PCs, software, Video editing
