Fifth Avenue Store

Apple Store 2.0 by the numbers

May 23, 2011: 11:30 AM ET

The new Fifth Avenue store is the same as the old store, only more efficient

iPad display, with accompanying iPad spec sheets. Photo: PED

Without a new product or a shortage of iPads to draw a crowd, there were no lines outside the big glass cube of the iconic Apple Store on Manhattan's Fifth Avenue Monday morning.

The traffic in the subterranean retail space was also relatively light, which made it easy to count the changes wrought by the redesign that Apple (AAPL), celebrating the 10th anniversary of the first Apple Store last week, promised its employees would make the company's retail outlets "even more iconic."

Here, by the numbers, is what I saw:


  • Camping out at the Apple Store for cash

    Greg Packer -- man-on-the-street and No. 1 iPhone line-sitter -- has a sponsor

    You meet all sorts of people in the ragged lines that form outside the big glass cube of Apple's (AAPL) flagship Fifth Avenue store whenever the company launches a hot new mobile device.

    Many are Apple devotees who truly love the company and enjoy the Woodstock-like camaraderie. Some are tourists, in town from Stockholm, Berlin or Amsterdam, hoping to MORE

    - Jun 22, 2010 7:49 AM ET
  • Leopard's Soggy New York Debut

    The cold Manhattan drizzle didn't faze the faithful.

    An estimated 400 to 500 sodden die-hard Apple (AAPL) loyalists waited under umbrellas up to three and a half hours outside the company's flagship Fifth Avenue store for a chance to buy OS X Leopard on its first day of sale.

    By the time the doors opened at 6:01 p.m. the line stretched -- in places four or five deep -- down Fifth Avenue, MORE

    - Oct 26, 2007 8:01 PM ET
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