The crowd of nearly 1,200 customers filled the FAO Schwartz plaza, wound down 58th Street, ran up Madison Ave. and across 59th Street all the way back to Fifth Ave.
The turnout for Apple's (AAPL) iPad 2 was huge -- bigger than any I'd seen for a product launch. An hour before the doors were scheduled to open at the company's flagship Fifth Avenue store, it was too large and fluid for me to make an accurate headcount. But according to Piper Jaffray's Gene Munster, his team counted 1,190 people in line at the store at 5 p.m., compared with 730 when the original iPad launched last year.
For a video tour of the line, click here.
Also on Fortune.com:
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It's the Big Apple's fifth most-photographed location, according to a Cornell study
In a front-page story in Monday's Philadelphia Inquirer, the paper's architecture critic, Inga Saffron, leads with a scene in which a pair of Manhattan tourists dash out of a waiting taxi to snap photos of Apple's (AAPL) Fifth Avenue store. She tells the story to Peter Bohlin, the architect who originally sketched the big glass cube with paper and MOREPhilip Elmer-DeWitt - Mar 23, 2010 8:13 AM ET
As of 8 a.m., there was no queue of eager customers lining up outside Apple's (AAPL) flagship Fifth Avenue store in Manhattan to buy the sixth major update of the Macintosh operating system, Snow Leopard, which went on sale Friday morning.
The relatively low-key launch was in striking contrast to the Oct. 26, 2007 unveiling of its predecessor, Leopard, which drew crowds that began at the store's big glass cube and MOREPhilip Elmer-DeWitt - Aug 28, 2009 9:03 AM ET
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