FORTUNE -- It was raining lightly in New York City for the launch of the iPad Air -- the fifth iPad that Apple (AAPL) has released since 2010 and the first of two coming out this fall. (The second, the Retina iPad mini is due before the end of November.)
But rather than blame the weather for the light turnout -- the lightest yet for an iPad at Apple's Fifth Ave. store -- perhaps we should marvel at the fact that hundreds of New Yorkers and New York tourists will still line up in the rain for yet another variation on a three-and-a-half-year-old theme, no matter how positive the reviews.
Four minutes after the 8:00 a.m. launch, I counted 392 customers in the main line and 27 in pre-order, a total of 419.
In the spreadsheet below, note that I disagree with Piper Jaffray's iPad Mini/4th Gen number. I counted 801 heads that day.
Below: 15 seconds of video from the event.
By 7 a.m. Friday the line snaked down 58th St, up Madison Ave, and across 59th Street.
FORTUNE -- Dawn had broken by the time I made it to Apple's (AAPL) flagship Fifth Avenue store Friday morning. The barricades were already in place, and the crowd of would-be customers had filled Apple Plaza and circled the block.
I started a head count at 7:00 a.m. and 10 minutes later reached 1,068 at MOREPhilip Elmer-DeWitt - Sep 20, 2013 7:35 AM ET
The crowd of nearly 1,200 customers filled the FAO Schwartz plaza, wound down 58th Street, ran up Madison Ave. and across 59th Street all the way back to Fifth Ave.
The turnout for Apple's (AAPL) iPad 2 was huge -- bigger than any I'd seen for a product launch. An hour before the doors were scheduled to open at the company's flagship Fifth Avenue store, it was too large and fluid MOREPhilip Elmer-DeWitt - Mar 11, 2011 4:44 PM ET
It's the Big Apple's fifth most-photographed location, according to a Cornell study
In a front-page story in Monday's Philadelphia Inquirer, the paper's architecture critic, Inga Saffron, leads with a scene in which a pair of Manhattan tourists dash out of a waiting taxi to snap photos of Apple's (AAPL) Fifth Avenue store. She tells the story to Peter Bohlin, the architect who originally sketched the big glass cube with paper and MOREPhilip Elmer-DeWitt - Mar 23, 2010 8:13 AM ET
As of 8 a.m., there was no queue of eager customers lining up outside Apple's (AAPL) flagship Fifth Avenue store in Manhattan to buy the sixth major update of the Macintosh operating system, Snow Leopard, which went on sale Friday morning.
The relatively low-key launch was in striking contrast to the Oct. 26, 2007 unveiling of its predecessor, Leopard, which drew crowds that began at the store's big glass cube and MOREPhilip Elmer-DeWitt - Aug 28, 2009 9:03 AM ET
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