Facial recognition system

Facebook knows your face. Big deal!

December 16, 2010: 3:07 PM ET

Some users are worried the new Tag Suggestions feature further erodes at their privacy. Here's why it won't.

Facebook's new Tag Suggestions feature. Photo: Facebook

Facebook took the next step in revamping its photo services this week with the launch of Tag Suggestions, a facial recognition feature that scans faces in your photos and offers up suggestions of who they are from your list of friends. Currently being tested with a small, undisclosed group of users, Tag Suggestions will roll out to the rest of the social network's 550 million-plus users over the next few weeks.

"When you or a friend upload new photos, we use face recognition software -- similar to that found in many photo editing tools -- to match your new photos to other photos you're tagged in," Facebook explained in a recent blog post. "We group similar photos together and, whenever possible, suggest the name of the friend in the photos."

Facebook uses photos from a cousin's wedding as an example. Once they've been uploaded, the social network will group shots of the bride and suggest her name. Instead of typing her name individually numerous times, all you'll need to do is click 'Save' to tag all of your cousin's pictures at once. More

Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by WordPress.com VIP.