• How Apple could ship 48 million FaceTime devices this calendar year

    Critics scoffed when Steve Jobs said he would ship "tens of millions" by Dec. 31

    This was a busy week for rumors about FaceTime -- the Wi-Fi-based video conferencing protocol that Apple (AAPL) introduced on the iPhone 4 in June and added to the iPod touch two weeks ago.

    The one that got the most attention was AppleInsider's report that the company is speeding up development of a camera-equipped iPad that could MORE

    - Sep 12, 2010 8:17 AM ET
  • Apple to live-stream Wednesday's event

    Is this Steve Jobs' revenge on the bloggers who nearly ruined his Facetime demo in June?

    Apple (AAPL) announced Wednesday that it will, for the first time in recent memory, broadcast its Sept. 1 special event over the Internet as it happens.

    In the past, Apple has provided streaming videos of keynotes and other events a few hours after the fact.

    Tuesday's announcement came as a surprise to the dozens of reporters who MORE

    - Aug 31, 2010 8:20 PM ET
  • Apple's heart-breaking ad campaign

    Eight months after it wrapped up the "Get a Mac" series, Apple rolls out a worthy successor

    Here's one thing Apple (AAPL) does better than any of its competitors: advertise on television.

    Microsoft (MSFT) never quite recovered from the three-and-a-half-year drubbing it took at the hands of Justin Long and John Hodgman. Google (GOOG) is still playing catch-up to "There's an App for That."

    And how is anybody going to answer Apple's latest MORE

    - Jul 12, 2010 6:30 AM ET
  • iPhone 4: The videos

    On its website, Apple (AAPL) has posted the two videos it played for developers and the press during Steve Jobs' keynote Monday.

    The FaceTime video, in particular, is a marketing masterpiece that hits every emotional button, from the fetal sonogram sent to a dad on duty overseas to a conversation between two deaf people who might never have communicated over a phone before. The director isn't named, but several readers have MORE

    - Jun 7, 2010 6:01 PM ET
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