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HTML5: not ready for primetime, but getting very close

December 3, 2010: 12:57 PM ET

Companies and developers say it's the future. A look at why the HTML5 hype machine is in overdrive and whether it's warranted.

Given how tech giants like Apple, Google and even Microsoft (NASDAQ:MSFT) have wholeheartedly embraced HTML5 and dubbed it the future of the web, it's no surprise the hype behind the quickly-emerging web specification has reached a fevered pitch. And the hubbub will get even louder now, with the just-launched Chrome 8 browser and possible announcement of the Chrome OS web store at All Things Digital's D: Dive Into Mobile conference next week.

Authored by Google (NASDAQ:GOOG) employee Ian Hickson, HTML5 promises to be the "genes" from which much of the next generation web will spring to life: web sites, content, and web-based apps could be partially or wholly coded with it. In terms of web video, that's already starting to happen. A recent survey from MeFeedia showed that 54% of web video is now available for playback in HTML5; back in January, that number was a meager 10%. More

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