Well, that's one way to clear your shelves of excess inventory.
Eight days after O2 and Carphone Warehouse, Apple's U.K. distributors, tried to rid themselves of unsold iPhones by instituting a 100 pound (37%) price cut on the 8GB model, the extra phones have all but disappeared.
On Thursday, Carphone, Europe's largest independent mobile phone retailer, alerted advertisers that the sale had done its work: the 8GB models were gone and would MOREPhilip Elmer-DeWitt - Apr 25, 2008 8:09 AM ET
Hard on the heels of a 75% price cut in Germany and 100 pounds (37%) off in the U.K. comes a report out of Paris that two high-level executives at Orange, the iPhone's wireless carrier in France, have flown to Cupertino to figure out what to do about the excess inventory piling up on their shelves.
Under a headline that reads "L'échec de l'iPhone pousse Orange et Apple à renégocier" ("The MOREPhilip Elmer-DeWitt - Apr 19, 2008 11:07 AM ET
Apple Inc. is not a company known for dramatic price cuts, even when it's clearing inventory in advance of a new model.
So it was something of a shock to read on Friday morning that T-Mobile had slashed the price of the 8 GB iPhone from 399 euros ($625) to a surprisingly low 99 euros ($155).
There's a catch, of course. Buyers at that price must commit to a two-year contract at MOREPhilip Elmer-DeWitt - Apr 4, 2008 9:47 AM ET
The iPhone continued its march across Europe today.
Three months after it landed in Britain, German and France, Apple's (AAPL) mobile phone and computing device crossed into Austria and Ireland, where it will be carried by T-Mobile and O2, respectively.
It's all part of Apple's campaign to sell 10 million iPhones in 2008 by growing its international markets one region at a time.
The company now has its eyes on the Netherlands, Belgium, MOREPhilip Elmer-DeWitt - Mar 14, 2008 8:20 AM ET
Heartwarming though it was, last week's declaration of software openness from Microsoft (MSFT) won't end its regulatory troubles. European antitrust watchdogs made that clear Wednesday.
The European Commission fined the software giant a record $1.3 billion, saying the company for three years overcharged competitors for information on how to make products that work with Microsoft's dominant Windows operating system. Microsoft was quick to portray the fine as an echo of the MOREJon Fortt - Feb 27, 2008 2:02 PM ET
End-of-year sales figures for Apple's (AAPL) iPhone in Europe are trickling in, but not in any form that can be definitively pieced together.
That latest news comes from Germany, where the head of Deutsche Telekom's T-Mobile division said in an online interview Saturday that it had signed on 70,000 customers in the 11 weeks since the device went on sale. (link)
What's not clear is whether that number represents iPhone sales or MOREPhilip Elmer-DeWitt - Jan 27, 2008 9:17 AM ET
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