CNBC's favorite Apple basher, now at CNN, hasn't changed her snarky tone
On Oct. 4, the day Apple (AAPL) unveiled the iPhone 4S, CNN's Erin Burnett aired one of her "Seriously?!" pieces, a format in which the straight-talking anchor uses a mocking tone to puncture what- or whomever her target happens to be that day.
On Tuesday, it was the pre-announcement buzz surrounding the new iPhone.
"We visited our local Apple store," she says in her intro, "to join in the excitement."
The store, it turns out, was mostly empty, and the customers interviewed (by an unidentified male voice, not Erin's) didn't know -- or seem to care -- much about the new phone. They just knew they wanted one.
"Seriously, Apple fans?" she asks, before ridiculing the phone's name (4S for "seriously?!") and its Siri personal assistant ("that you can communicate with if you're lonely").
I've been critical of Burnett in the past (see How not to interview a hedge fund legend and CNBC's anti-Apple crusader) for trashing a company she didn't seem to understand. I always suspected that the things she said about Apple -- referring to it as "a bubble," the "s--t stock of 2008" and "the short of the century" -- were just part of a pose she adopted to draw attention to herself.
But she had no way of knowing that a few hours after her "Seriously Apple?!" piece aired Steve Jobs would be dead, and the rest of the world -- including CNN -- would be mourning the creator of the company she loved to mock.
You can watch Burnett's piece on her blog here or in the Vodpod version below the fold.
Erin Burnett has hit on what she must think is a winning formula
I don't spend a lot of time watching CNBC, but I've seen enough of Erin Burnett's coverage of Apple (AAPL) to see the pattern.
Last fall, it was an interview with Tiger Management's Julian Robertson in which she tried -- and failed -- to get him to call Apple's rising stock price a "bubble." (See How not to interview MOREPhilip Elmer-DeWitt - Feb 20, 2011 8:05 AM ET
If CNBC's Erin Burnett weren't born yesterday, she would know that when Julian Robertson likes a stock, he really likes it. When he ran Tiger Management, one of the early hedge funds, his motto was "find the 200 best companies in the world and invest in them, and find the 200 worst companies in the world and go short on them."
But she was born yesterday. So she began her Robertson MOREPhilip Elmer-DeWitt - Nov 4, 2010 3:28 PM ET
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