Electronic Arts
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Merchants think socially, act locally
The newest trend in e-commerce: Social media meets local networking.
When David Morton, owner of the Pompei chain in Chicago, signed up with an Internet startup to offer a coupon online, he expected to sell a few thousand at most. Instead, during the 24 hours the coupon was posted on November 22, more than 9,000 local consumers purchased an offer that got them $10 worth of pizza for $5.
The coupon was MORE
Jessica Shambora, Writer-Reporter - Dec 11, 2009 6:59 AM ETPosted in: Accel Partners, Electronic Arts, Facebook, Google, Groupon, New Enterprise Associates, Playfish, Twitter -
Zynga suddenly is everywhere. What gives?
The social gaming company behind FarmVille is seeking the spotlight. Some analysts sense an IPO.
If ever a company had a moment, this is Zynga's. The small, privately held company that makes games for Facebook and other social networks is getting publicity and attention companies many times its size would love to have.
The force behind the FarmVille sensation has appeared on the front page of the New York Times, and been MORE
Jessica Shambora, Writer-Reporter - Dec 2, 2009 6:00 AM ETPosted in: Electronic Arts, Facebook, Farmville, MySpace, Playdom, Playfish, social games, YoVille, Zynga -
Mixed reviews for iPhone's Rock Band
On Monday, nearly two weeks after Electronic Arts (ERTS) confirmed its imminent arrival, the iPhone version of Rock Band -- one of the most successful video game franchises of recent years -- showed up on Apple's (AAPL) iTunes App Store to mixed reviews. (App Store link here.)
The lion's share of the first 40 messages on the App Store were one-line positives: "Amazing." "Awesome!" "Saaaaweeeeeett!"
But the longer, more thoughtful -- and MORE
Philip Elmer-DeWitt - Oct 19, 2009 11:47 AM ET
