Editions

Google enters digital book store war

May 4, 2010: 2:51 PM ET

Google will launch a digital book store as early as next month that takes on Amazon,  Apple  and Barnes & Noble with Google 'Editions'.

Chris Palma,  manager for strategic-partner development at Google, announced the new service at  Random House's Manhattan offices at an event sponsored by the Book Industry Study Group.  The title of his presentation was called "The Book on Google: Is the Future of Publishing in the Cloud?"

Google's vision of a digital book store varies from Apple's iBookStore (AAPL), Amazon (AMZN) and Barnes and Noble's (BKS) models in a number of ways.  Google (GOOG) wants anyone to be able to sell their books through the Google service on as many devices as possible.   Apple, for instance, only wants to sell books on its own iProducts.

Google will also be able to focus on the long tail as it has relationships with tens of thousands of smaller publishers through its Google Books service -- which it will strategically use as an entry point to the Editions store.

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