Barnes & Noble decided it had to be first to market with a color e-reader, even if that meant not putting out a perfectly polished device. But in an iPad world, the dedicated e-reader race might not even matter.
When news leaked of the Nook Color, the new e-reader with a color screen from Barnes & Noble (BKS), the hype machine went into overdrive. Pundits frothed at that idea that this could MOREJP Mangalindan, Writer - Oct 29, 2010 12:43 PM ET
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