The company uses a mix of subscriber information, user ratings, rentals, and cool computer algorithms to predict what kinds of entertainment you might enjoy streaming.
Back to Reed Hastings: Leader of the pack
Executives from Silicon Valley to Hollywood to Wall Street admires his savvy persistence - and his company's cool culture. The secret to the Netflix CEO's success? He never stops looking over his shoulder.
Reed Hastings isn't supposed to be here -- not on a list of the year's top businesspeople, and certainly not on the cover of Fortune. His DVD-by-mail company, Netflix, was supposed to have flamed out by now, a MOREMichael V. Copeland, Senior Writer - Nov 18, 2010 12:00 AM ET
How To Recommend Movies (and Win $1 million)
It was like the machine learning world's version of "American Idol" Monday in New York: A seven-man multinational group dubbed BellKor's Pragmatic Chaos was awarded $1 million by Netflix (NFLX) CEO Reed Hastings as the winners of the Netflix Prize.
Cooked up three years ago by Hastings, the Netflix Prize challenged all comers to improve the recommendation technology used by the online movie rental MOREMichael V. Copeland, Senior Writer - Sep 21, 2009 10:15 AM ET
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