Droid X

Motorola takes gloves off with new 'No Jacket Required' ad

July 28, 2010: 10:25 AM ET


Today's New York Times has a gem of an ad from Motorola (MOT) touting its Droid X's antennas vs. a certain someone else's.

"At Motorola, we believe a customer shouldn't have to dress up their phone for it to work properly. That's why the DROID X comes with a dual antenna design. The kind that allows you to hold the phone any way you like to make crystal clear calls without a bulky phone jacket. For us it's just one of those things that comes as a given when you've been making mobile phones for over 30 years."

Last week, Apple (AAPL) continued its Antennagate promotions by uploading a video of the Droid X being held in a death grip fashion dropping bars -- like all phones do.

Apple failed to show the Droid X being touched by flesh and dropping bars/calls, however.  The fix for that weak spot on the exposed iPhone 4 antenna is a 'bumper', now supplied by Apple for free.

Motorola seems to want to point out that its Droid X doesn't need that bumper to keep its signal.

During a FORTUNE Brainstorm Tech interview with Stephanie Mehta, Motorola Co-CEO Sanjay Jha said that in comparison to Apple, "I think Android is innovating at a faster pace."  Following the panel, Jha shared more of his thoughts on Apple when he took part in an online Q&A with participants who watched Fortune Brainstorm Tech virtually.  One asked:

Q: How do you feel about Apple posting video showing its own "death grip" testing of Motorola's new Droid X Smartphone?  It this a fair business practice?  Any intention to respond—if so, how?

Jha answered: "You know, I heard (probably apocryphal) that the most popular voice message on iPhone4 was, "Sorry I can't answer your call, because I am holding my phone!". I don't think this is an issue with Droid X."

Full ad, below:


  • Apple hits Droid X in its 'change the message' campaign

    Apple continues to try to draw attention away from its antenna woes by this time targeting its second Android device.

    Apple's iPhone 4 has an problem where if flesh or any conductor makes contact with where the two external antennas meet, the signal drops.  Apple reluctantly announced that it would issue free bumpers to its customers last week to help deal with this flaw, until they come up with something better MORE

    - Jul 23, 2010 9:17 PM ET
  • Droid X and T-Mobile Vibrant launch today

    Although Apple has again pulled the spotlight from Android launches, today is a huge day for high-end phones.

    If you are in the market for a high end Android phone, you likely have today checked off on your calendar.  Verizon's much talked about monster truck of a phone, the Droid X, goes on sale today.  Verizon has made a big deal of the launch including this video which they posted to MORE

    - Jul 15, 2010 11:22 AM ET
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  • Liveblog: Verizon unveils the Droid X

    After weeks of speculation, teasers and leaks, the day many Android aficionados have been antsy about has arrived: the unveiling of Verizon's Droid X and Droid 2.

    Thanks to a recent "pre-review," we have a pretty good idea of what to expect in terms of features, at least as far the Motorola (MOT) Droid x, including a new 45 nm 1GHz TI OMAP processor that's almost double the raw speed of MORE

    - Jun 23, 2010 11:58 AM ET
  • Droid X teaser reveals July 2 release?

    Through analysis of yesterday's Verizon Droid X teaser, Droid watchers have gleaned all kinds of information, including a possible ship date.

    BreifMobile.com slowed down the Droid X teaser (below), and pulled some interesting information about the new smart phone.

    First is the newly-created @DroidLanding twitter account, which shows up right at the beginning (right). Verizon started updating that yesterday and seems to have a 'missing Droids' plot story going on.

    Subsequent frames show some already-known MORE

    - Jun 22, 2010 11:23 AM ET
  • Verizon releases Droid X teaser

    Set to be announced next week, the Droid X now has its own 'eye catching' teaser.

    In case you hadn't heard, or seen, Verizon (VZ) plans on announcing their next Motorola (MOT) Droid next week and has a fun little teaser to get people excited:

    How's that for retina display?


    - Jun 21, 2010 10:24 AM ET
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