GoogleTV, tablets and smartphones will all benefit from the technology to securely deliver video over the web.
Google (GOOG) added another little pickup to its holiday shopping list this weekend when it purchased a video DRM company called Widevine. Widevine bills itself as a content delivery optimization and security company that focuses on bringing secure video on a wide array of platforms.
Google's YouTube subsidiary and GoogleTV are the most obvious benefactors of the new technology. Both need to optimize the quality of their video broadcasts while ensuring that distribution partners know that their content isn't going to be repurposed by pirates. At the same time, the video needs to be available on many different screens, from smartphones to computers to HDTVs.
In a statement, Google said,
The Widevine team has worked to provide a better video delivery experience for businesses of all kinds: from the studios that create your favorite shows and movies, to the cable systems and channels that broadcast them online and on TV, to the hardware manufacturers that let you watch that content on a variety of devices. By forging partnerships across the entire ecosystem, Widevine has made on demand services more efficient and secure for media companies, and ultimately more available and convenient for users.
Current Widevine customers include AT&T (T), Blockbuster, Netflix (NFLX), NBC.com (GE), Samsung, Telstra, Best Buy (BBY), DISH Network, LOVEFiLM and VUDU. Google has promised to keep Widevine's existing agreements in place.
The technology won't just help GoogleTV and YouTube but it could also be used to secure and optimize teleconferences and VoIP communication. It will also help to have Widevine's IP on board.
When Apple announced Tuesday that it was finally lifting the so-called digital rights management (DRM) restrictions that iTunes music customers found so onerous, it left one thing out: the cost of doing so -- in money and, as we learned overnight, time.
"We are thrilled to be able to offer our iTunes customers DRM-free iTunes Plus songs in high quality audio," said Steve Jobs in a press release.
"It's really easy," said MOREPhilip Elmer-DeWitt - Jan 7, 2009 11:21 AM ET
The Macworld Conference & Expo, Silicon Valley's largest technology trade show, opens Monday. But the moment everyone is waiting for comes Tuesday morning, when Steve Jobs makes his annual keynote address at San Francisco's Moscone Center.
Jobs has set a high bar for himself. At Macworld 2006, he introduced the first Intel (INTC)-based Macs -- sparking a burst of sales that nearly doubled Apple's (AAPL) market share from roughly MOREPhilip Elmer-DeWitt - Jan 14, 2008 2:00 AM ET
Warner Music Group CEO Edgar Bronfman, Jr., who once likened Napster to slavery and Soviet communism, made headlines today with a mea culpa in which he confesses that he -- and the music industry -- was asleep at the wheel. (see below)
The billionaire song-writer and sometime Broadway and Hollywood producer (who inherited a fortune from the House of Seagram and lost much of it) even had kind words for MOREPhilip Elmer-DeWitt - Nov 15, 2007 9:07 AM ET
|Instagram launches direct messaging|
|Military retirees: You betrayed us, Congress|
|I work 4 jobs and I'm still struggling|
|Will the market actually cheer Fed tapering?|
|500-page mortgage applications have become the new normal|