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Today in Tech: News around the Web

October 4, 2010: 6:30 AM ET

A round-up of the companies, deals, and trends that made headlines.

Every day, the Fortune staff spends hours poring over tech stories, posts, and reviews from all over the Web to keep tabs on the companies that matter. We've assembled the day's most newsworthy bits below.

  • The New York Times gives us a rare behind-the-scenes look at Facebook COO Sheryl Sandberg, essentially portrayed as the necessary "yin" to Mark Zuckerberg's "yang," and shedding light on their rather unique relationship. According to insiders, the combination of Mark and Sheryl is the primary reason many concerns surrounding Facebook's outlook have been put to rest. (The New York Times)
  • In other FB-related news, the loosely-based film, The Social Network, pulled in a respectable $23 million its opening weekend, twice as much in North America as its nearest competition, the American vampire remake Let Me In, and Case 39, combined. (The Los Angeles Times)
  • Confirmed: Yahoo (YHOO) VP of Media Jimmy Pitaro is leaving to join John Pleasants as co-presidents of Disney Interactive Media Group. (MarketWatch)
  • Adidas has reportedly canceled its $10 million iAd contract due to Apple's over-controlling ways during development. (Allegedly, the sportswear company had three creative concepts rejected by the tech company). (Apple Insider)
  • Oracle (ORCL) CEO Larry Ellison criticized HP's selection of Léo Apotheker in a recent email. "I'm speechless," he wrote. "HP had several good internal candidates … but instead they pick a guy who was recently fired because he did such a bad job of running SAP." (The Wall Street Journal)
  • Speaking of Apotheker, the newly-christened HP (HPQ) CEO will receive a $4 million signing bonus, $4.6 million for "relocation assistance" -- crazy, we know -- and $1.2 million for the next two years. (All Things D) More
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