FORTUNE -- Dow Chemical CEO Andrew Liveris closed out Fortune's "Brainstorm Green" conference on April 18, telling the audience about how his company plans to make products that hit certain criteria, one of which is "to affect all humanity" in a positive way.
Then he began to talk about fried chicken.
Dow (DOW) is working on its consumer product business, according to Liveris, which includes a canola oil that is free of trans-fats. "This is a breakthrough product that could make Kentucky Fried Chicken good for you," Liveris said. And humanity rejoices.
The company learned they had to accurately account for saving money in order to understand how they profit from green investments. Once they did, the figures were staggering.
FORTUNE -- Making chemicals takes energy -- a lot of it -- so the mere fact that Dow Chemical (DOW) can save a lot of money by improving their energy efficiency is not what's surprising. It's just how much energy and cash they've MOREScott Woolley - Apr 5, 2011 11:25 AM ET
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